Simone Guercini
About
Simone Guercini has authored 82 papers that have received a total of 1.2k indexed citations.
This includes 42 papers in Strategy and Management, 31 papers in Marketing and 20 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Innovation and Knowledge Management (22 papers), International Business and FDI (16 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Simone Guercini is often cited by papers focused on Innovation and Knowledge Management (22 papers), International Business and FDI (16 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in Italy, France and Australia. Simone Guercini's co-authors include Andrea Runfola, Matilde Milanesi, Silvia Ranfagni, Ivan Snehota and Antonella La Rocca and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Industrial Marketing Management.
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