Lamberto Zollo
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 26
- Consumer Behavior in Brand Consumption and Identification 20
- Environmental Sustainability in Business 6
-
- Customer Service Quality and Loyalty 7
- Co-authors
- Riccardo Rialti (36 shared papers)Cristiano Ciappei (34 shared papers)Sukki Yoon (5 shared papers)Raffaele Filieri (3 shared papers)Ilan Alon (1 shared paper)Alberto Ferraris (1 shared paper)Monica Faraoni (6 shared papers)Massimiliano Matteo Pellegrini (11 shared papers)
- Journals
- Management Decision (6 papers)British Food Journal (4 papers)Psychology and Marketing (2 papers)Journal of Business Ethics (2 papers)Journal of Management & Governance (2 papers)
- Partner nations
- ItalyUnited KingdomUnited States
In The Last Decade
Lamberto Zollo
57 papers receiving 2.0k citations
Lamberto Zollo's Hit Papers
Peers
Comparison fields: 5 of 98
- Marketing 875
- Information Systems and Management 386
- Business and International Management 110
- Organizational Behavior and Human Resource Management 416
- Management of Technology and Innovation 246
Countries citing papers authored by Lamberto Zollo
This map shows the geographic impact of Lamberto Zollo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lamberto Zollo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lamberto Zollo more than expected).
Fields of papers citing papers by Lamberto Zollo
This network shows the impact of papers produced by Lamberto Zollo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lamberto Zollo. The network helps show where Lamberto Zollo may publish in the future.
Co-authors
The 25 scholars most cited alongside Lamberto Zollo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 63 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model Hit paper breakdown → | 2019 | 347 |
| 2 | Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience Hit paper breakdown → | 2020 | 278 |
| 3 | 2017 | 107 | |
| 4 | 2020 | 98 | |
| 5 | 2018 | 94 | |
| 6 | 2021 | 91 | |
| 7 | 2018 | 91 | |
| 8 | 2021 | 74 | |
| 9 | 2019 | 71 | |
| 10 | 2022 | 68 | |
| 11 | 2020 | 67 | |
| 12 | 2022 | 59 | |
| 13 | 2017 | 54 | |
| 14 | 2016 | 51 | |
| 15 | 2020 | 46 | |
| 16 | 2022 | 41 | |
| 17 | 2022 | 40 | |
| 18 | 2018 | 39 | |
| 19 | 2018 | 39 | |
| 20 | 2017 | 31 |
About Lamberto Zollo
Lamberto Zollo is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Sociology and Political Science and Management of Technology and Innovation, having authored 63 papers that have together received 2.1k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (20 papers), Entrepreneurship Studies and Influences (9 papers), Customer Service Quality and Loyalty (7 papers), Nonprofit Sector and Volunteering (6 papers), Environmental Sustainability in Business (6 papers), Technology Adoption and User Behaviour (6 papers) and Innovation and Socioeconomic Development (5 papers). The work is most often cited by research in Marketing (875 citations), Information Systems and Management (386 citations), Business and International Management (110 citations), Organizational Behavior and Human Resource Management (416 citations) and Management of Technology and Innovation (246 citations). Lamberto Zollo has collaborated with scholars based in Italy, United Kingdom and United States. Frequent co-authors include Riccardo Rialti, Cristiano Ciappei, Sukki Yoon, Raffaele Filieri, Ilan Alon, Alberto Ferraris, Monica Faraoni, Massimiliano Matteo Pellegrini, Anna Marrucci and Estrella Díaz. Their work appears in journals such as Management Decision, British Food Journal, Psychology and Marketing, Journal of Business Ethics and Journal of Management & Governance.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.