Bernard Covà
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Retail Behavior Studies
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- Wine Industry and Tourism
Papers in
- Marketing 93
- Consumer Behavior in Brand Consumption and Identification 69
- Consumer Retail Behavior Studies 23
- Service and Product Innovation 21
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- Customer Service Quality and Loyalty 18
- Management and Organizational Studies 12
- Co-authors
- Antonella Carù (14 shared papers)Véronique Cova (9 shared papers)Stefano Pace (12 shared papers)Daniele Dalli (5 shared papers)Robert Salle (13 shared papers)Per Skålén (6 shared papers)Julien Cayla (4 shared papers)Simone Guercini (5 shared papers)
In The Last Decade
Bernard Covà
144 papers receiving 5.8k citations
Bernard Covà's Hit Papers
Peers
Comparison fields: 5 of 126
- Marketing 4.1k
- Tourism, Leisure and Hospitality Management 422
- Organizational Behavior and Human Resource Management 1.7k
- Museology 319
- Business and International Management 163
Countries citing papers authored by Bernard Covà
This map shows the geographic impact of Bernard Covà's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernard Covà with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernard Covà more than expected).
Fields of papers citing papers by Bernard Covà
This network shows the impact of papers produced by Bernard Covà. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernard Covà. The network helps show where Bernard Covà may publish in the future.
Co-authors
The 25 scholars most cited alongside Bernard Covà, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 161 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2003 | 645 | |
| 2 | Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” Hit paper breakdown → | 2006 | 633 |
| 3 | 1997 | 625 | |
| 4 | 2002 | 610 | |
| 5 | 2009 | 504 | |
| 6 | 2006 | 214 | |
| 7 | 2017 | 204 | |
| 8 | 1999 | 185 | |
| 9 | 2001 | 152 | |
| 10 | 2015 | 141 | |
| 11 | 2011 | 140 | |
| 12 | 2012 | 118 | |
| 13 | 2003 | 114 | |
| 14 | 2005 | 112 | |
| 15 | 2007 | 107 | |
| 16 | 1996 | 106 | |
| 17 | 2015 | 91 | |
| 18 | 2013 | 83 | |
| 19 | 2009 | 72 | |
| 20 | 2007 | 69 |
About Bernard Covà
Bernard Covà is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Tourism, Leisure and Hospitality Management and Business and International Management, having authored 161 papers that have together received 6.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (69 papers), Digital Marketing and Social Media (24 papers), Consumer Retail Behavior Studies (23 papers), Service and Product Innovation (21 papers), Customer Service Quality and Loyalty (18 papers), Wine Industry and Tourism (15 papers), Business Strategy and Innovation (15 papers) and Management and Organizational Studies (12 papers). The work is most often cited by research in Marketing (4.1k citations), Tourism, Leisure and Hospitality Management (422 citations), Organizational Behavior and Human Resource Management (1.7k citations), Museology (319 citations) and Business and International Management (163 citations). Bernard Covà has collaborated with scholars based in France, Italy and Canada. Frequent co-authors include Antonella Carù, Véronique Cova, Stefano Pace, Daniele Dalli, Robert Salle, Per Skålén, Julien Cayla, Simone Guercini, Dominique Roux and Mike Lee. Their work appears in journals such as Marketing Theory, European Journal of Marketing, Consumption Markets & Culture, Industrial Marketing Management and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.