Ruchi Garg
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 14
- Consumer Retail Behavior Studies 13
- Environmental Sustainability in Business 4
-
- Customer Service Quality and Loyalty 12
- Co-authors
- Zillur Rahman (7 shared papers)M.N. Qureshi (3 shared papers)Monika Sethi (3 shared papers)Jaydeep Mukherjee (5 shared papers)Soumendu Biswas (4 shared papers)Imran Khan (1 shared paper)Aakanksha Kataria (2 shared papers)Vandana Vandana (2 shared papers)
In The Last Decade
Ruchi Garg
34 papers receiving 642 citations
Peers
Comparison fields: 5 of 79
- Marketing 345
- Organizational Behavior and Human Resource Management 211
- Information Systems and Management 82
- Management Information Systems 85
- Strategy and Management 120
Countries citing papers authored by Ruchi Garg
This map shows the geographic impact of Ruchi Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ruchi Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ruchi Garg more than expected).
Fields of papers citing papers by Ruchi Garg
This network shows the impact of papers produced by Ruchi Garg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ruchi Garg. The network helps show where Ruchi Garg may publish in the future.
Co-authors
The 20 scholars most cited alongside Ruchi Garg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 114 | |
| 2 | 2021 | 84 | |
| 3 | 2017 | 80 | |
| 4 | 2015 | 61 | |
| 5 | 2012 | 55 | |
| 6 | 2015 | 38 | |
| 7 | 2016 | 32 | |
| 8 | Influence of Retail Atmospherics on Customer Value in an Emerging Market Condition | 2010 | 29 |
| 9 | 2022 | 28 | |
| 10 | 2017 | 19 | |
| 11 | 2024 | 17 | |
| 12 | 2023 | 16 | |
| 13 | Sensory Marketing A Review and Research Agenda | 2021 | 13 |
| 14 | 2023 | 13 | |
| 15 | 2023 | 13 | |
| 16 | 2010 | 11 | |
| 17 | 2011 | 10 | |
| 18 | 2016 | 8 | |
| 19 | 2019 | 7 | |
| 20 | 2021 | 4 |
About Ruchi Garg
Ruchi Garg is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Management Information Systems, having authored 36 papers that have together received 683 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Retail Behavior Studies (13 papers), Customer Service Quality and Loyalty (12 papers), Digital Marketing and Social Media (9 papers), Environmental Sustainability in Business (4 papers), Quality and Supply Management (4 papers), Technology Adoption and User Behaviour (4 papers) and Sustainable Supply Chain Management (2 papers). The work is most often cited by research in Marketing (345 citations), Organizational Behavior and Human Resource Management (211 citations), Information Systems and Management (82 citations), Management Information Systems (85 citations) and Strategy and Management (120 citations). Ruchi Garg has collaborated with scholars based in India and Lebanon. Frequent co-authors include Zillur Rahman, M.N. Qureshi, Monika Sethi, Jaydeep Mukherjee, Soumendu Biswas, Imran Khan, Aakanksha Kataria, Vandana Vandana, Vinod Kumar and Sheetal Jain. Their work appears in journals such as Transportation Research Part D Transport and Environment, Sustainable Futures, International Journal of Quality & Reliability Management, Journal of Brand Management and Construction Innovation.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.