Vinod Kumar
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 28
- Consumer Retail Behavior Studies 11
- Environmental Sustainability in Business 10
- Consumer Behavior in Brand Consumption and Identification 7
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- Corporate Social Responsibility Reporting 6
- Sustainable Supply Chain Management 6
- Co-authors
- Zillur Rahman (8 shared papers)A. A. Kazmi (4 shared papers)Shampy Kamboj (2 shared papers)Praveen Goyal (6 shared papers)Sheshadri Chatterjee (11 shared papers)Nikunj Kumar Jain (1 shared paper)Anupam Das (1 shared paper)Vibhav Singh (7 shared papers)
In The Last Decade
Vinod Kumar
77 papers receiving 837 citations
Vinod Kumar's Hit Papers
Peers
Comparison fields: 5 of 117
- Marketing 344
- Information Systems and Management 129
- Strategy and Management 232
- Business and International Management 25
- Organizational Behavior and Human Resource Management 117
Countries citing papers authored by Vinod Kumar
This map shows the geographic impact of Vinod Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vinod Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vinod Kumar more than expected).
Fields of papers citing papers by Vinod Kumar
This network shows the impact of papers produced by Vinod Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vinod Kumar. The network helps show where Vinod Kumar may publish in the future.
Co-authors
The 25 scholars most cited alongside Vinod Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 87 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 103 | |
| 2 | 2017 | 90 | |
| 3 | 2013 | 79 | |
| 4 | 1992 | 54 | |
| 5 | 2010 | 50 | |
| 6 | 2024 | 45 | |
| 7 | 2017 | 35 | |
| 8 | 2016 | 29 | |
| 9 | 2020 | 27 | |
| 10 | 2015 | 26 | |
| 11 | 2024 | 25 | |
| 12 | AI capability and environmental sustainability performance: Moderating role of green knowledge management Hit paper breakdown → | 2025 | 25 |
| 13 | 2017 | 19 | |
| 14 | 2016 | 17 | |
| 15 | 2018 | 17 | |
| 16 | Empirical Investigation of Price Variability Mechanism of the Colombo All Share Price Index | 2010 | 16 |
| 17 | 2016 | 15 | |
| 18 | 2014 | 14 | |
| 19 | 2019 | 13 | |
| 20 | 2024 | 12 |
About Vinod Kumar
Vinod Kumar is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Information Systems and Management and Management Information Systems, having authored 87 papers that have together received 900 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (16 papers), Digital Marketing and Social Media (14 papers), Consumer Retail Behavior Studies (11 papers), Environmental Sustainability in Business (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Big Data and Business Intelligence (7 papers), Corporate Social Responsibility Reporting (6 papers) and Sustainable Supply Chain Management (6 papers). The work is most often cited by research in Marketing (344 citations), Information Systems and Management (129 citations), Strategy and Management (232 citations), Business and International Management (25 citations) and Organizational Behavior and Human Resource Management (117 citations). Vinod Kumar has collaborated with scholars based in India, Canada and France. Frequent co-authors include Zillur Rahman, A. A. Kazmi, Shampy Kamboj, Praveen Goyal, Sheshadri Chatterjee, Nikunj Kumar Jain, Anupam Das, Vibhav Singh, Divesh Kumar and Vandana Vandana. Their work appears in journals such as British Food Journal, IEEE Transactions on Engineering Management, Business Ethics the Environment & Responsibility, Journal of Enterprise Information Management and The Electronic Library.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.