Roger Marshall
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Service and Product Innovation
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- Customer Service Quality and Loyalty
Papers in
- Marketing 37
- Consumer Behavior in Brand Consumption and Identification 28
- Consumer Retail Behavior Studies 11
- Consumer Market Behavior and Pricing 8
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- Customer Service Quality and Loyalty 18
- Co-authors
- Piyush Sharma (9 shared papers)Bharadhwaj Sivakumaran (8 shared papers)Tom DeWitt (2 shared papers)Doan Nguyen (2 shared papers)Arch G. Woodside (4 shared papers)Shih-Yun Hsu (2 shared papers)Jungkeun Kim (8 shared papers)Drew Franklin (2 shared papers)
- Journals
- Journal of Business Research (9 papers)Journal of Product & Brand Management (4 papers)Australasian Marketing Journal (AMJ) (4 papers)Journal of Advertising Research (3 papers)Psychology and Marketing (3 papers)
- Partner nations
- New ZealandSouth KoreaSingapore
In The Last Decade
Roger Marshall
68 papers receiving 2.3k citations
Peers
Comparison fields: 5 of 106
- Marketing 1.5k
- Organizational Behavior and Human Resource Management 941
- Information Systems and Management 345
- Sociology and Political Science 1.1k
- Tourism, Leisure and Hospitality Management 33
Countries citing papers authored by Roger Marshall
This map shows the geographic impact of Roger Marshall's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roger Marshall with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roger Marshall more than expected).
Fields of papers citing papers by Roger Marshall
This network shows the impact of papers produced by Roger Marshall. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roger Marshall. The network helps show where Roger Marshall may publish in the future.
Co-authors
The 25 scholars most cited alongside Roger Marshall, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 70 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2007 | 353 | |
| 2 | 2009 | 330 | |
| 3 | 2010 | 162 | |
| 4 | 1999 | 108 | |
| 5 | 2013 | 97 | |
| 6 | 2010 | 96 | |
| 7 | 2018 | 88 | |
| 8 | 2014 | 83 | |
| 9 | 2018 | 81 | |
| 10 | 2010 | 60 | |
| 11 | 2013 | 58 | |
| 12 | 2021 | 54 | |
| 13 | Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience | 2008 | 48 |
| 14 | 1999 | 44 | |
| 15 | 1997 | 42 | |
| 16 | 2008 | 42 | |
| 17 | 2002 | 40 | |
| 18 | 2014 | 37 | |
| 19 | 2010 | 36 | |
| 20 | 2010 | 33 |
About Roger Marshall
Roger Marshall is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Social Psychology and Applied Psychology, having authored 70 papers that have together received 2.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (28 papers), Customer Service Quality and Loyalty (18 papers), Digital Marketing and Social Media (11 papers), Consumer Retail Behavior Studies (11 papers), Consumer Market Behavior and Pricing (8 papers), Behavioral Health and Interventions (6 papers), Psychology of Social Influence (5 papers) and Decision-Making and Behavioral Economics (5 papers). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (941 citations), Information Systems and Management (345 citations), Sociology and Political Science (1.1k citations) and Tourism, Leisure and Hospitality Management (33 citations). Roger Marshall has collaborated with scholars based in New Zealand, South Korea and Singapore. Frequent co-authors include Piyush Sharma, Bharadhwaj Sivakumaran, Tom DeWitt, Doan Nguyen, Arch G. Woodside, Shih-Yun Hsu, Jungkeun Kim, Drew Franklin, Kenneth F. Hyde and Kevin Lane Keller. Their work appears in journals such as Journal of Business Research, Journal of Product & Brand Management, Australasian Marketing Journal (AMJ), Journal of Advertising Research and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.