Roberto Friedmann
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Market Behavior and Pricing 4
- Consumer Retail Behavior Studies 3
- Consumer Packaging Perceptions and Trends 2
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- Customer Service Quality and Loyalty 6
- Co-authors
- Sergio Olavarrieta (6 shared papers)Mary R. Zimmer (1 shared paper)Ashutosh Dixit (1 shared paper)Jason Q. Zhang (2 shared papers)V. Parker Lessig (2 shared papers)Paula J. Haynes (1 shared paper)Robert W. Hughes (2 shared papers)Richard Fox (1 shared paper)
- Journals
- Journal of Product Innovation Management (3 papers)Journal of Marketing (2 papers)Journal of Consumer Marketing (2 papers)Psychology and Marketing (2 papers)Journal of Strategic Marketing (1 paper)
- Partner nations
- United StatesChileLatvia
In The Last Decade
Roberto Friedmann
22 papers receiving 478 citations
Peers
Comparison fields: 5 of 65
- Marketing 269
- Business and International Management 32
- Organizational Behavior and Human Resource Management 159
- Strategy and Management 210
- Management of Technology and Innovation 63
Countries citing papers authored by Roberto Friedmann
This map shows the geographic impact of Roberto Friedmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roberto Friedmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roberto Friedmann more than expected).
Fields of papers citing papers by Roberto Friedmann
This network shows the impact of papers produced by Roberto Friedmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roberto Friedmann. The network helps show where Roberto Friedmann may publish in the future.
Co-authors
The 15 scholars most cited alongside Roberto Friedmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2007 | 218 | |
| 2 | 2010 | 60 | |
| 3 | 1999 | 57 | |
| 4 | 1988 | 51 | |
| 5 | 1986 | 45 | |
| 6 | 1987 | 32 | |
| 7 | 1981 | 21 | |
| 8 | A Framework of Psychological Meaning of Products | 1986 | 18 |
| 9 | 1991 | 18 | |
| 10 | 1989 | 13 | |
| 11 | 1981 | 11 | |
| 12 | 1987 | 11 | |
| 13 | Foreign Branding: Examining the Relationship between Language and International Brand Evaluations | 2009 | 10 |
| 14 | 1987 | 7 | |
| 15 | 1988 | 6 | |
| 16 | Brand Personality in Chile: A Combined Emic-Etic Approach | 2015 | 4 |
| 17 | 2020 | 3 | |
| 18 | No reste clientes, sume relaciones | 2006 | 2 |
| 19 | 1985 | 2 | |
| 20 | Logo Selection and Modification Guidelines: An Empirical International Validation in Chile | 2007 | 1 |
About Roberto Friedmann
Roberto Friedmann is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Management of Technology and Innovation and Social Psychology, having authored 23 papers that have together received 592 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers), Consumer Market Behavior and Pricing (4 papers), Consumer Retail Behavior Studies (3 papers), Design Education and Practice (2 papers), Decision-Making and Behavioral Economics (2 papers), Corporate Identity and Reputation (2 papers) and Consumer Packaging Perceptions and Trends (2 papers). The work is most often cited by research in Marketing (269 citations), Business and International Management (32 citations), Organizational Behavior and Human Resource Management (159 citations), Strategy and Management (210 citations) and Management of Technology and Innovation (63 citations). Roberto Friedmann has collaborated with scholars based in United States, Chile and Latvia. Frequent co-authors include Sergio Olavarrieta, Mary R. Zimmer, Ashutosh Dixit, Jason Q. Zhang, V. Parker Lessig, Paula J. Haynes, Robert W. Hughes, Richard Fox, C. Whan Park and Warren A. French. Their work appears in journals such as Journal of Product Innovation Management, Journal of Marketing, Journal of Consumer Marketing, Psychology and Marketing and Journal of Strategic Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.