Roberto Friedmann
Impact in
- Marketing top 2%
- Marketing and Advertising Strategies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Behavior and Marketing Influence
- Consumer Market Behavior and Pricing
- Strategy and Management top 5%
- Innovation and Knowledge Management
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Market Behavior and Pricing 3
- Consumer Behavior and Marketing Influence 2
- Customer churn and segmentation 2
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- Innovation and Knowledge Management 2
- Co-authors
- Sergio Olavarrieta S. (5 shared papers)Mary R. Zimmer (1 shared paper)Jason Q. Zhang (1 shared paper)Ashutosh Dixit (1 shared paper)V. Parker Lessig (1 shared paper)Paula J. Haynes (1 shared paper)C. Whan Park (1 shared paper)Warren A. French (2 shared papers)
- Journals
- Psychology and Marketing (2 papers)Journal of Consumer Marketing (2 papers)Journal of Product Innovation Management (2 papers)Journal of Strategic Marketing (1 paper)Harvard business review (1 paper)
- Partner nations
- United StatesChile
In The Last Decade
Roberto Friedmann
18 papers receiving 504 citations
Peers
Comparison fields: 5 of 62
- Marketing 233
- Strategy and Management 220
- Organizational Behavior and Human Resource Management 85
- Management of Technology and Innovation 36
- General Decision Sciences 10
Countries citing papers authored by Roberto Friedmann
This map shows the geographic impact of Roberto Friedmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roberto Friedmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roberto Friedmann more than expected).
Fields of papers citing papers by Roberto Friedmann
This network shows the impact of papers produced by Roberto Friedmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roberto Friedmann. The network helps show where Roberto Friedmann may publish in the future.
Co-authors
The 16 scholars most cited alongside Roberto Friedmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2007 | 234 | |
| 2 | 2010 | 63 | |
| 3 | 1999 | 58 | |
| 4 | 1988 | 50 | |
| 5 | 1986 | 40 | |
| 6 | 1987 | 34 | |
| 7 | 1981 | 31 | |
| 8 | A Framework of Psychological Meaning of Products | 1986 | 19 |
| 9 | 1991 | 17 | |
| 10 | 1989 | 14 | |
| 11 | Foreign Branding: Examining the Relationship between Language and International Brand Evaluations | 2009 | 12 |
| 12 | 1992 | 9 | |
| 13 | 1987 | 6 | |
| 14 | 1988 | 5 | |
| 15 | 1985 | 3 | |
| 16 | 2020 | 3 | |
| 17 | No reste clientes, sume relaciones | 2006 | 2 |
| 18 | 1995 | 1 | |
| 19 | 2020 | 0 |
About Roberto Friedmann
Roberto Friedmann is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, General Decision Sciences and Communication, having authored 19 papers that have together received 601 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (3 papers), Customer Service Quality and Loyalty (2 papers), Consumer Behavior and Marketing Influence (2 papers), Customer churn and segmentation (2 papers), Innovation and Knowledge Management (2 papers), Banking stability, regulation, efficiency (1 paper) and Memory Processes and Influences (1 paper). The work is most often cited by research in Marketing (233 citations), Strategy and Management (220 citations), Organizational Behavior and Human Resource Management (85 citations), Management of Technology and Innovation (36 citations) and General Decision Sciences (10 citations). Roberto Friedmann has collaborated with scholars based in United States and Chile. Frequent co-authors include Sergio Olavarrieta S., Mary R. Zimmer, Jason Q. Zhang, Ashutosh Dixit, V. Parker Lessig, Paula J. Haynes, C. Whan Park, Warren A. French, Bárbara VanOss Marín and Gerardo Marín. Their work appears in journals such as Psychology and Marketing, Journal of Consumer Marketing, Journal of Product Innovation Management, Journal of Strategic Marketing and Harvard business review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.