Robert E. Krider

1.4k citations
25 papers · 1.0k · h-index 12

Impact in

  • Marketing top 1%
    • Consumer Market Behavior and Pricing
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Art History and Market Analysis

Papers in

    • Consumer Market Behavior and Pricing 9
    • Consumer Retail Behavior Studies 4
    • Economics of Agriculture and Food Markets 3
    • Cinema and Media Studies 2

Robert E. Krider

25 papers receiving 938 citations

Peers

Robert E. Krider
Comparison fields: 5 of 99
  • Marketing 565
  • Visual Arts and Performing Arts 126
  • Tourism, Leisure and Hospitality Management 27
  • Management Science and Operations Research 162
  • Business and International Management 24
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Reto Hofstetter Switzerland
Daniel S. Putler United States
Meera Venkatraman United States
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Countries citing papers authored by Robert E. Krider

Since Specialization
Citations

This map shows the geographic impact of Robert E. Krider's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert E. Krider with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert E. Krider more than expected).

Fields of papers citing papers by Robert E. Krider

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert E. Krider. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert E. Krider. The network helps show where Robert E. Krider may publish in the future.

Co-authors

The 14 scholars most cited alongside Robert E. Krider, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Robert E. Krider Line = papers co-authored together Robert E. Krider links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.

#Work
1 1998193
2 2002160
3 1999148
4 2001144
5 199885
6 199871
7 200551
8 200032
9 201027
10 201327
11 201119
12 199719
13 200610
14
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
20129
15 20077
16 20127
17 20166
18 20044
19
Effective Online Ads: The Role of Placement and Animation
20133
20
Pizzas : π or square? psychophysical biases in area estimation
19993

About Robert E. Krider

Robert E. Krider is a scholar working on Marketing, Economics and Econometrics, Management Science and Operations Research, Visual Arts and Performing Arts and Sociology and Political Science, having authored 25 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (9 papers), Innovation Diffusion and Forecasting (5 papers), Art History and Market Analysis (4 papers), Consumer Retail Behavior Studies (4 papers), Economics of Agriculture and Food Markets (3 papers), Digital Marketing and Social Media (2 papers), Cinema and Media Studies (2 papers) and Media, Gender, and Advertising (2 papers). The work is most often cited by research in Marketing (565 citations), Visual Arts and Performing Arts (126 citations), Tourism, Leisure and Hospitality Management (27 citations), Management Science and Operations Research (162 citations) and Business and International Management (24 citations). Robert E. Krider has collaborated with scholars based in Canada, United States and Hong Kong. Frequent co-authors include Charles B. Weinberg, Seshan Ramaswami, Arieh Goldman, Priya Raghubir, Aradhna Krishna, Kamel Jedidi, Daniel S. Putler, Jason Ho, Colin Campbell and Sangman Han. Their work appears in journals such as Marketing Science, Geographical Analysis, Marketing Letters, Journal of Marketing Research and Annals of Tourism Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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