Ram Kesavan
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
- Environmental Sustainability in Business
-
- Customer Service Quality and Loyalty
Papers in
-
- Consumer Market Behavior and Pricing 4
- Sharing Economy and Platforms 2
-
- Digital Platforms and Economics 2
- Global trade, sustainability, and social impact 2
- Co-authors
- Oswald A. J. Mascarenhas (12 shared papers)Michael D. Bernacchi (12 shared papers)V. Srinivasan (1 shared paper)Ning Wei (1 shared paper)Sri Lanka (1 shared paper)
- Journals
- Journal of Consumer Marketing (4 papers)Journal of the Academy of Marketing Science (2 papers)Journal of Macromarketing (1 paper)Journal of Consumer Research (1 paper)Journal of Nonprofit & Public Sector Marketing (2 papers)
- Partner nations
- United States
In The Last Decade
Ram Kesavan
17 papers receiving 476 citations
Peers
Comparison fields: 5 of 64
- Marketing 322
- Organizational Behavior and Human Resource Management 250
- Information Systems and Management 77
- Strategy and Management 100
- Sociology and Political Science 235
Countries citing papers authored by Ram Kesavan
This map shows the geographic impact of Ram Kesavan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ram Kesavan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ram Kesavan more than expected).
Fields of papers citing papers by Ram Kesavan
This network shows the impact of papers produced by Ram Kesavan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ram Kesavan. The network helps show where Ram Kesavan may publish in the future.
Co-authors
The 5 scholars most cited alongside Ram Kesavan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2006 | 301 | |
| 2 | 2004 | 85 | |
| 3 | 2013 | 67 | |
| 4 | 2007 | 23 | |
| 5 | 2003 | 20 | |
| 6 | 1976 | 11 | |
| 7 | 2013 | 9 | |
| 8 | 2005 | 4 | |
| 9 | 2014 | 4 | |
| 10 | Sustainability of E-Commerce: The Case of Penny Auctions | 2014 | 3 |
| 11 | 150 Years of Sri Lankan Railways: Evaluation of the Services from Employee and Customer Perspectives | 2015 | 3 |
| 12 | Outsourcing Services to India: A Review and New Evidences | 2013 | 2 |
| 13 | 2024 | 1 | |
| 14 | 2005 | 1 | |
| 15 | 2005 | 1 | |
| 16 | 1980 | 1 | |
| 17 | 1982 | 1 |
About Ram Kesavan
Ram Kesavan is a scholar working on Marketing, Strategy and Management, Economics and Econometrics, Business and International Management and Organizational Behavior and Human Resource Management, having authored 17 papers that have together received 537 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (4 papers), Innovation and Socioeconomic Development (3 papers), Customer Service Quality and Loyalty (3 papers), Economic and Environmental Valuation (2 papers), Digital Platforms and Economics (2 papers), Ethics in Business and Education (2 papers), Sharing Economy and Platforms (2 papers) and Global trade, sustainability, and social impact (2 papers). The work is most often cited by research in Marketing (322 citations), Organizational Behavior and Human Resource Management (250 citations), Information Systems and Management (77 citations), Strategy and Management (100 citations) and Sociology and Political Science (235 citations). Ram Kesavan has collaborated with scholars based in United States. Frequent co-authors include Oswald A. J. Mascarenhas, Michael D. Bernacchi, V. Srinivasan, Ning Wei and Sri Lanka. Their work appears in journals such as Journal of Consumer Marketing, Journal of the Academy of Marketing Science, Journal of Macromarketing, Journal of Consumer Research and Journal of Nonprofit & Public Sector Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.