Rakesh Niraj
Impact in
- Marketing top 2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Customer churn and segmentation
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- Customer Service Quality and Loyalty
Papers in
- Marketing 13
- Consumer Market Behavior and Pricing 11
- Consumer Retail Behavior Studies 8
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- Customer Service Quality and Loyalty 6
- Co-authors
- Chakravarthi Narasimhan (4 shared papers)Mahendra R. Gupta (2 shared papers)Anand Jaiswal (3 shared papers)P.B. Seetharaman (2 shared papers)Vineet Padmanabhan (2 shared papers)Ganesh V. Iyer (1 shared paper)Pingali Venugopal (1 shared paper)Ramkumar Janakiraman (1 shared paper)
- Journals
- European Journal of Marketing (1 paper)Decision Sciences (1 paper)Journal of Business-to-Business Marketing (1 paper)Journal of Services Marketing (1 paper)Australasian Marketing Journal (AMJ) (1 paper)
- Partner nations
- United StatesIndiaCanada
In The Last Decade
Rakesh Niraj
18 papers receiving 646 citations
Peers
Comparison fields: 5 of 61
- Marketing 443
- Organizational Behavior and Human Resource Management 300
- Management Information Systems 150
- Information Systems and Management 100
- Strategy and Management 143
Countries citing papers authored by Rakesh Niraj
This map shows the geographic impact of Rakesh Niraj's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rakesh Niraj with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rakesh Niraj more than expected).
Fields of papers citing papers by Rakesh Niraj
This network shows the impact of papers produced by Rakesh Niraj. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rakesh Niraj. The network helps show where Rakesh Niraj may publish in the future.
Co-authors
The 21 scholars most cited alongside Rakesh Niraj, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 229 | |
| 2 | 2011 | 84 | |
| 3 | 2007 | 69 | |
| 4 | 2008 | 65 | |
| 5 | 2010 | 62 | |
| 6 | 2018 | 35 | |
| 7 | ["A Cross-Category Model of Households'; Incidence and Quantity Decisions"] | 2008 | 35 |
| 8 | 2011 | 24 | |
| 9 | 2019 | 22 | |
| 10 | 2008 | 21 | |
| 11 | 2015 | 17 | |
| 12 | 2020 | 12 | |
| 13 | 2012 | 10 | |
| 14 | 2022 | 8 | |
| 15 | 2019 | 7 | |
| 16 | 2013 | 2 | |
| 17 | 2014 | 2 | |
| 18 | 2009 | 2 |
About Rakesh Niraj
Rakesh Niraj is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Economics and Econometrics, Management Information Systems and General Decision Sciences, having authored 18 papers that have together received 706 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (11 papers), Consumer Retail Behavior Studies (8 papers), Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (3 papers), Economics of Agriculture and Food Markets (3 papers), Economic and Environmental Valuation (2 papers), Decision-Making and Behavioral Economics (2 papers) and Digital Platforms and Economics (2 papers). The work is most often cited by research in Marketing (443 citations), Organizational Behavior and Human Resource Management (300 citations), Management Information Systems (150 citations), Information Systems and Management (100 citations) and Strategy and Management (143 citations). Rakesh Niraj has collaborated with scholars based in United States, India and Canada. Frequent co-authors include Chakravarthi Narasimhan, Mahendra R. Gupta, Anand Jaiswal, P.B. Seetharaman, Vineet Padmanabhan, Ganesh V. Iyer, Pingali Venugopal, Ramkumar Janakiraman, Manoj Kumar Agarwal and Jagdip Singh. Their work appears in journals such as European Journal of Marketing, Decision Sciences, Journal of Business-to-Business Marketing, Journal of Services Marketing and Australasian Marketing Journal (AMJ).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.