Prashanth U. Nyer
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Retail Behavior Studies 3
- Consumer Packaging Perceptions and Trends 3
-
- Psychology of Social Influence 7
- Co-authors
- Mahesh Gopinath (8 shared papers)Richard P. Bagozzi (1 shared paper)Stephanie Dellande (3 shared papers)Myron Glassman (3 shared papers)Thomas A. Turk (1 shared paper)
- Journals
- Psychology and Marketing (3 papers)Journal of the Academy of Marketing Science (2 papers)International Journal of Research in Marketing (1 paper)Journal of International Consumer Marketing (1 paper)Journal of Consumer Marketing (1 paper)
- Partner nations
- United StatesGhana
In The Last Decade
Prashanth U. Nyer
26 papers receiving 2.9k citations
Prashanth U. Nyer's Hit Papers
Peers
Comparison fields: 5 of 115
- Marketing 1.9k
- Organizational Behavior and Human Resource Management 1.4k
- Information Systems and Management 393
- Tourism, Leisure and Hospitality Management 62
- Applied Psychology 164
Countries citing papers authored by Prashanth U. Nyer
This map shows the geographic impact of Prashanth U. Nyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashanth U. Nyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashanth U. Nyer more than expected).
Fields of papers citing papers by Prashanth U. Nyer
This network shows the impact of papers produced by Prashanth U. Nyer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prashanth U. Nyer. The network helps show where Prashanth U. Nyer may publish in the future.
Co-authors
The 5 scholars most cited alongside Prashanth U. Nyer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Role of Emotions in Marketing Hit paper breakdown → | 1999 | 2439 |
| 2 | 1997 | 377 | |
| 3 | 2000 | 176 | |
| 4 | 2005 | 100 | |
| 5 | 2009 | 52 | |
| 6 | 2009 | 41 | |
| 7 | Cathartic Complaining as a Means of Reducing Consumer Dissatisfaction | 1999 | 39 |
| 8 | Modeling the Cognitive Antecedents of Post-Consumption Emotions | 1997 | 23 |
| 9 | 2013 | 14 | |
| 10 | The Determinants of Satisfaction: an Experimental Verification of the Moderating Role of Ambiguity | 1996 | 12 |
| 11 | 2019 | 11 | |
| 12 | The Effects of Satisfaction and Consumption Emotion on Actual Purchasing Behavior: An Exploratory Study | 1998 | 10 |
| 13 | 2019 | 8 | |
| 14 | Using Public Commitment to Gain Customer Compliance | 2007 | 6 |
| 15 | 2021 | 6 | |
| 16 | 2021 | 6 | |
| 17 | 2019 | 5 | |
| 18 | 2013 | 3 | |
| 19 | 2018 | 3 | |
| 20 | 2018 | 3 |
About Prashanth U. Nyer
Prashanth U. Nyer is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Social Psychology and Pollution, having authored 27 papers that have together received 3.3k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (9 papers), Psychology of Social Influence (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Energy and Environment Impacts (5 papers), Emotions and Moral Behavior (4 papers), Behavioral Health and Interventions (3 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Packaging Perceptions and Trends (3 papers). The work is most often cited by research in Marketing (1.9k citations), Organizational Behavior and Human Resource Management (1.4k citations), Information Systems and Management (393 citations), Tourism, Leisure and Hospitality Management (62 citations) and Applied Psychology (164 citations). Prashanth U. Nyer has collaborated with scholars based in United States and Ghana. Frequent co-authors include Mahesh Gopinath, Richard P. Bagozzi, Stephanie Dellande, Myron Glassman and Thomas A. Turk. Their work appears in journals such as Psychology and Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Consumer Marketing and Journal of Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.