Prashanth U. Nyer

About

Prashanth U. Nyer is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Prashanth U. Nyer has authored 18 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Prashanth U. Nyer’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (6 papers). Prashanth U. Nyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (6 papers). Prashanth U. Nyer collaborates with scholars based in United States. Prashanth U. Nyer's co-authors include Mahesh Gopinath, Richard P. Bagozzi, Stephanie Dellande and Myron Glassman and has published in prestigious journals such as Journal of the Academy of Marketing Science, Psychology and Marketing and International Journal of Research in Marketing.

In The Last Decade

Co-authorship network of co-authors of Prashanth U. Nyer i

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Fields of papers citing papers by Prashanth U. Nyer

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Prashanth U. Nyer. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Prashanth U. Nyer may publish in the future.

Countries citing papers authored by Prashanth U. Nyer

Since Specialization

Citations

This map shows the geographic impact of Prashanth U. Nyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prashanth U. Nyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prashanth U. Nyer more than expected).

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