J. Joško Brakus

23 papers and 4.2k indexed citations i.

About

J. Joško Brakus is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, J. Joško Brakus has authored 23 papers receiving a total of 4.2k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in J. Joško Brakus’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (9 papers) and Digital Marketing and Social Media (6 papers). J. Joško Brakus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (9 papers) and Digital Marketing and Social Media (6 papers). J. Joško Brakus collaborates with scholars based in United Kingdom, United States and Italy. J. Joško Brakus's co-authors include Bernd H. Schmitt, Lia Zarantonello, Charles Dennis, Steven S. Posavac, Michal Herzenstein, Eleftherios Alamanos, Richard Michon, Andrew Newman, Shi Zhang and Suraksha Gupta and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of J. Joško Brakus i

Fields of papers citing papers by J. Joško Brakus

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by J. Joško Brakus. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by J. Joško Brakus. The network helps show where J. Joško Brakus may publish in the future.

Countries citing papers authored by J. Joško Brakus

Since Specialization
Citations

This map shows the geographic impact of J. Joško Brakus's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by J. Joško Brakus with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites J. Joško Brakus more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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