Peter Guenther
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 3
- Consumer Market Behavior and Pricing 3
- Consumer Retail Behavior Studies 2
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- Digital Marketing and Social Media 4
- Co-authors
- Miriam Guenther (11 shared papers)Ghasem Zaefarian (3 shared papers)Severina Cartwright (2 shared papers)Christian M. Ringle (2 shared papers)Gary R. Morrison (1 shared paper)Simon J. Bell (1 shared paper)Bryan A. Lukas (1 shared paper)Christian Homburg (1 shared paper)
- Journals
- Industrial Marketing Management (7 papers)Journal of Marketing (1 paper)IEEE Journal on Selected Areas in Communications (1 paper)International Journal of Research in Marketing (1 paper)Journal of Retailing and Consumer Services (1 paper)
- Partner nations
- United KingdomGermanyAustralia
In The Last Decade
Peter Guenther
14 papers receiving 543 citations
Peter Guenther's Hit Papers
Peers
Comparison fields: 5 of 81
- Marketing 192
- Information Systems and Management 89
- Business and International Management 25
- Organizational Behavior and Human Resource Management 109
- Strategy and Management 128
Countries citing papers authored by Peter Guenther
This map shows the geographic impact of Peter Guenther's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter Guenther with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter Guenther more than expected).
Fields of papers citing papers by Peter Guenther
This network shows the impact of papers produced by Peter Guenther. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter Guenther. The network helps show where Peter Guenther may publish in the future.
Co-authors
The 15 scholars most cited alongside Peter Guenther, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Improving PLS-SEM use for business marketing research Hit paper breakdown → | 2023 | 426 |
| 2 | 2019 | 43 | |
| 3 | 2000 | 17 | |
| 4 | 2020 | 17 | |
| 5 | 2020 | 16 | |
| 6 | 2022 | 15 | |
| 7 | 2025 | 10 | |
| 8 | 2024 | 4 | |
| 9 | 2018 | 2 | |
| 10 | 2025 | 2 | |
| 11 | 2015 | 2 | |
| 12 | 1983 | 2 | |
| 13 | 2025 | 1 | |
| 14 | 2025 | 1 |
About Peter Guenther
Peter Guenther is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Accounting and Organizational Behavior and Human Resource Management, having authored 14 papers that have together received 558 indexed citations. Recurring topics across this work include Corporate Finance and Governance (4 papers), Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers), Consumer Market Behavior and Pricing (3 papers), Firm Innovation and Growth (2 papers), Consumer Retail Behavior Studies (2 papers) and Technology Adoption and User Behaviour (1 paper). The work is most often cited by research in Marketing (192 citations), Information Systems and Management (89 citations), Business and International Management (25 citations), Organizational Behavior and Human Resource Management (109 citations) and Strategy and Management (128 citations). Peter Guenther has collaborated with scholars based in United Kingdom, Germany and Australia. Frequent co-authors include Miriam Guenther, Ghasem Zaefarian, Severina Cartwright, Christian M. Ringle, Gary R. Morrison, Simon J. Bell, Bryan A. Lukas, Christian Homburg, Garry Robins and Miranda Mirosa. Their work appears in journals such as Industrial Marketing Management, Journal of Marketing, IEEE Journal on Selected Areas in Communications, International Journal of Research in Marketing and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.