Michael Busler

2.5k citations
42 papers · 1.8k · 1 hit paper · h-index 15

Impact in

  • Marketing top 0.5%
    • Consumer Behavior in Brand Consumption and Identification
    • Media, Gender, and Advertising
    • Sports, Gender, and Society

Papers in

Michael Busler

40 papers receiving 1.6k citations

Michael Busler's Hit Papers

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs 2000 · 986 citations
9860+8+17Years since publication250500750

Peers

Michael Busler
Comparison fields: 5 of 85
  • Marketing 1.0k
  • Gender Studies 409
  • Management of Technology and Innovation 264
  • Business and International Management 61
  • Sociology and Political Science 954
Replace François A. Carrillat with:
François A. Carrillat Canada
Richard Speed Australia
Subodh Bhat United States
Stephen J. Newell United States
Rodoula H. Tsiotsou Greece
Mark Tadajewski United Kingdom
Douglas Brownlie United Kingdom
Mário Augusto Portugal
Abhishek Dwivedi Australia
Ronald F. Bush United States
Michael Busler relative to François A. Carrillat Canada François A. Carrillat's profile →
Citations per field
00.5×1.5×1.9×
François A. Carrillat · 1×
Citations per year

Countries citing papers authored by Michael Busler

Since Specialization
Citations

This map shows the geographic impact of Michael Busler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Busler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Busler more than expected).

Fields of papers citing papers by Michael Busler

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael Busler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Busler. The network helps show where Michael Busler may publish in the future.

Co-authors

The 9 scholars most cited alongside Michael Busler, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Michael Busler Line = papers co-authored together Michael Busler links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 42 papers — load more, or switch the sort, to bring in the rest.

#Work
1
The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
Hit paper breakdown →
2000986
2 1998318
3 201058
4 201747
5
Adoption and usage of ICT in developing countries: Case of Ugandan firms
200739
6 200434
7 201034
8 201323
9
The Development of Entrepreneurial Companies through Business Incubator Programs
201323
10 201419
11 201418
12
Critical Activity of Successful Business Incubation
201116
13
The Effect of Business Incubation in Developing Countries
201316
14 201515
15 200714
16
INCUBATORS BEST PRACTICES IN DEVELOPED AND DEVELOPING COUNTRIES: QUALITATIVE APPROACHES
201312
17 20069
18 20219
19 20159
20 20148

About Michael Busler

Michael Busler is a scholar working on Management of Technology and Innovation, Economics and Econometrics, Strategy and Management, Accounting and Political Science and International Relations, having authored 42 papers that have together received 1.8k indexed citations. Recurring topics across this work include Entrepreneurship Studies and Influences (19 papers), Private Equity and Venture Capital (7 papers), Firm Innovation and Growth (4 papers), Fiscal Policy and Economic Growth (3 papers), Intellectual Capital and Performance Analysis (3 papers), Regional Development and Policy (3 papers), Innovation and Socioeconomic Development (3 papers) and Economic Growth and Productivity (3 papers). The work is most often cited by research in Marketing (1.0k citations), Gender Studies (409 citations), Management of Technology and Innovation (264 citations), Business and International Management (61 citations) and Sociology and Political Science (954 citations). Michael Busler has collaborated with scholars based in United States, Kuwait and Uganda. Frequent co-authors include Brian D. Till, Hanadi Mubarak Al‐Mubaraki, Adli Abouzeedan, M. Aruna, Prashant Joshi, Nicholas N. DePhillipo, Jorge Chahla, Aruna Yadav and Robert F. LaPrade. Their work appears in journals such as World Journal of Entrepreneurship Management and Sustainable Development, Journal of International Entrepreneurship, Journal of Consumer Marketing, Journal of Advertising and Journal of Innovation and Entrepreneurship.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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