Barbara B. Stern

87 papers and 4.3k indexed citations i.

About

Barbara B. Stern is a scholar working on Marketing, Gender Studies and Literature and Literary Theory. According to data from OpenAlex, Barbara B. Stern has authored 87 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 48 papers in Marketing, 40 papers in Gender Studies and 13 papers in Literature and Literary Theory. Recurrent topics in Barbara B. Stern’s work include Consumer Behavior in Brand Consumption and Identification (44 papers), Media, Gender, and Advertising (36 papers) and Media Influence and Health (8 papers). Barbara B. Stern is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (44 papers), Media, Gender, and Advertising (36 papers) and Media Influence and Health (8 papers). Barbara B. Stern collaborates with scholars based in United States, The Netherlands and Australia. Barbara B. Stern's co-authors include Jennifer Edson Escalas, Cristel Antonia Russell, Charles R. Taylor, Boaz Barak, Stephen J. Gould, Eric J. Arnould, Craig J. Thompson, George M. Zinkhan, Benny Barak and Elizabeth C. Hirschman and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Barbara B. Stern i

Fields of papers citing papers by Barbara B. Stern

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barbara B. Stern. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara B. Stern. The network helps show where Barbara B. Stern may publish in the future.

Countries citing papers authored by Barbara B. Stern

Since Specialization
Citations

This map shows the geographic impact of Barbara B. Stern's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara B. Stern with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara B. Stern more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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