Baohong Sun

52 papers and 2.7k indexed citations i.

About

Baohong Sun is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Baohong Sun has authored 52 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 45 papers in Marketing, 25 papers in Management Science and Operations Research and 15 papers in Economics and Econometrics. Recurrent topics in Baohong Sun’s work include Consumer Market Behavior and Pricing (42 papers), Innovation Diffusion and Forecasting (19 papers) and Digital Platforms and Economics (13 papers). Baohong Sun is often cited by papers focused on Consumer Market Behavior and Pricing (42 papers), Innovation Diffusion and Forecasting (19 papers) and Digital Platforms and Economics (13 papers). Baohong Sun collaborates with scholars based in United States, China and Australia. Baohong Sun's co-authors include Tülin Erdem, Shibo Li, Liye Ma, Michael P. Keane, Scott A. Neslin, Kannan Srinivasan, Sunder Kekre, Ronald T. Wilcox, Kannan Srinivasan and Vicki G. Morwitz and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Baohong Sun i

Fields of papers citing papers by Baohong Sun

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Baohong Sun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baohong Sun. The network helps show where Baohong Sun may publish in the future.

Countries citing papers authored by Baohong Sun

Since Specialization
Citations

This map shows the geographic impact of Baohong Sun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baohong Sun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baohong Sun more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025