Marcus Cunha
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- General Decision Sciences top 5%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 10
- Consumer Market Behavior and Pricing 6
- Consumer Behavior in Brand Consumption and Identification 5
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- Decision-Making and Behavioral Economics 5
- Co-authors
- Chris Janiszewski (5 shared papers)Jeffrey D. Shulman (3 shared papers)Rajesh Chandy (2 shared papers)D. Eric Boyd (2 shared papers)Fábio Caldieraro (3 shared papers)Juliano Laran (3 shared papers)Julian K. Saint Clair (2 shared papers)Jonathan Z. Zhang (1 shared paper)
- Journals
- Journal of Consumer Research (8 papers)Journal of Marketing (2 papers)Marketing Science (1 paper)International Journal of Research in Marketing (1 paper)Journal of Experimental Psychology Learning Memory and Cognition (1 paper)
- Partner nations
- United StatesBrazilUnited Kingdom
In The Last Decade
Marcus Cunha
16 papers receiving 657 citations
Peers
Comparison fields: 5 of 69
- Marketing 417
- General Decision Sciences 71
- Organizational Behavior and Human Resource Management 118
- Applied Psychology 53
- Strategy and Management 154
Countries citing papers authored by Marcus Cunha
This map shows the geographic impact of Marcus Cunha's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marcus Cunha with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marcus Cunha more than expected).
Fields of papers citing papers by Marcus Cunha
This network shows the impact of papers produced by Marcus Cunha. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marcus Cunha. The network helps show where Marcus Cunha may publish in the future.
Co-authors
The 14 scholars most cited alongside Marcus Cunha, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 152 | |
| 2 | 2004 | 142 | |
| 3 | 2017 | 76 | |
| 4 | 2015 | 64 | |
| 5 | 2014 | 55 | |
| 6 | 2010 | 47 | |
| 7 | 2008 | 46 | |
| 8 | 2015 | 37 | |
| 9 | 2004 | 28 | |
| 10 | 2004 | 19 | |
| 11 | 2008 | 13 | |
| 12 | 2008 | 12 | |
| 13 | 2019 | 9 | |
| 14 | 2020 | 4 | |
| 15 | 2021 | 4 | |
| 16 | 2010 | 2 | |
| 17 | 2024 | 0 |
About Marcus Cunha
Marcus Cunha is a scholar working on Marketing, General Decision Sciences, Social Psychology, Sociology and Political Science and Economics and Econometrics, having authored 17 papers that have together received 710 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Decision-Making and Behavioral Economics (5 papers), Cultural Differences and Values (4 papers), Economic and Environmental Valuation (3 papers), Behavioral Health and Interventions (2 papers), Social and Intergroup Psychology (2 papers) and Digital Marketing and Social Media (2 papers). The work is most often cited by research in Marketing (417 citations), General Decision Sciences (71 citations), Organizational Behavior and Human Resource Management (118 citations), Applied Psychology (53 citations) and Strategy and Management (154 citations). Marcus Cunha has collaborated with scholars based in United States, Brazil and United Kingdom. Frequent co-authors include Chris Janiszewski, Jeffrey D. Shulman, Rajesh Chandy, D. Eric Boyd, Fábio Caldieraro, Juliano Laran, Julian K. Saint Clair, Jonathan Z. Zhang, Mark Forehand and Justin W. Angle. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing, Marketing Science, International Journal of Research in Marketing and Journal of Experimental Psychology Learning Memory and Cognition.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.