Mark Forehand
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Applied Psychology top 2%
- Behavioral Health and Interventions
Papers in
-
- Social and Intergroup Psychology 18
- Digital Marketing and Social Media 4
- Sex work and related issues 3
- Marketing 24
- Consumer Behavior in Brand Consumption and Identification 24
- Co-authors
- Rohit Deshpandé (5 shared papers)Americus Reed (9 shared papers)Stefano Puntoni (2 shared papers)Luk Warlop (2 shared papers)Andrew Perkins (12 shared papers)Annette Yoshiko Reed (1 shared paper)Justin W. Angle (3 shared papers)Claudiu V. Dimofte (1 shared paper)
- Journals
- Journal of Consumer Research (6 papers)Journal of Applied Psychology (4 papers)Journal of Consumer Psychology (3 papers)Journal of Advertising (3 papers)Journal of Marketing Research (3 papers)
- Partner nations
- United StatesCanadaNetherlands
In The Last Decade
Mark Forehand
45 papers receiving 2.1k citations
Mark Forehand's Hit Papers
Peers
Comparison fields: 5 of 111
- Marketing 1.3k
- Applied Psychology 211
- Gender Studies 273
- Organizational Behavior and Human Resource Management 296
- Social Psychology 554
Countries citing papers authored by Mark Forehand
This map shows the geographic impact of Mark Forehand's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Forehand with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Forehand more than expected).
Fields of papers citing papers by Mark Forehand
This network shows the impact of papers produced by Mark Forehand. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Forehand. The network helps show where Mark Forehand may publish in the future.
Co-authors
The 25 scholars most cited alongside Mark Forehand, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 46 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Identity-based consumer behavior Hit paper breakdown → | 2012 | 430 |
| 2 | 2002 | 308 | |
| 3 | 2001 | 287 | |
| 4 | 2002 | 230 | |
| 5 | 2003 | 105 | |
| 6 | A framework for disseminating evidence-based health promotion practices. | 2012 | 78 |
| 7 | 2017 | 69 | |
| 8 | 2012 | 69 | |
| 9 | 2005 | 62 | |
| 10 | 2016 | 57 | |
| 11 | 2014 | 54 | |
| 12 | When Is Honesty The Best Policy? The Effect of Stated Company Intent on Consumer Skepticism | 2002 | 53 |
| 13 | 2013 | 33 | |
| 14 | 2015 | 32 | |
| 15 | 2013 | 31 | |
| 16 | 2021 | 30 | |
| 17 | 2019 | 29 | |
| 18 | 2000 | 28 | |
| 19 | 2015 | 26 | |
| 20 | 2011 | 26 |
About Mark Forehand
Mark Forehand is a scholar working on Sociology and Political Science, Marketing, Social Psychology, Applied Psychology and General Health Professions, having authored 46 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (24 papers), Social and Intergroup Psychology (18 papers), Cultural Differences and Values (11 papers), Behavioral Health and Interventions (10 papers), Digital Marketing and Social Media (4 papers), Smoking Behavior and Cessation (3 papers), Sex work and related issues (3 papers) and Media Influence and Health (3 papers). The work is most often cited by research in Marketing (1.3k citations), Applied Psychology (211 citations), Gender Studies (273 citations), Organizational Behavior and Human Resource Management (296 citations) and Social Psychology (554 citations). Mark Forehand has collaborated with scholars based in United States, Canada and Netherlands. Frequent co-authors include Rohit Deshpandé, Americus Reed, Stefano Puntoni, Luk Warlop, Andrew Perkins, Annette Yoshiko Reed, Justin W. Angle, Claudiu V. Dimofte, Sonya A. Grier and Rosa Solorio. Their work appears in journals such as Journal of Consumer Research, Journal of Applied Psychology, Journal of Consumer Psychology, Journal of Advertising and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.