Mark Forehand
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Applied Psychology top 2%
- Behavioral Health and Interventions
Papers in
- Marketing 20
- Consumer Behavior in Brand Consumption and Identification 20
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- Behavioral Health and Interventions 10
- Co-authors
- Rohit Deshpandé (4 shared papers)Americus Reed (8 shared papers)Stefano Puntoni (1 shared paper)Luk Warlop (1 shared paper)Andrew W. Perkins (13 shared papers)Justin W. Angle (3 shared papers)Claudiu V. Dimofte (1 shared paper)Julian K. Saint Clair (3 shared papers)
- Journals
- Journal of Consumer Research (6 papers)Journal of Applied Psychology (4 papers)Journal of Advertising (3 papers)Journal of Marketing Research (3 papers)Journal of Consumer Psychology (3 papers)
- Partner nations
- United StatesCanadaNorway
In The Last Decade
Mark Forehand
42 papers receiving 2.2k citations
Mark Forehand's Hit Papers
Peers
Comparison fields: 5 of 110
- Marketing 1.2k
- Applied Psychology 190
- Gender Studies 278
- General Decision Sciences 49
- Organizational Behavior and Human Resource Management 283
Countries citing papers authored by Mark Forehand
This map shows the geographic impact of Mark Forehand's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Forehand with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Forehand more than expected).
Fields of papers citing papers by Mark Forehand
This network shows the impact of papers produced by Mark Forehand. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Forehand. The network helps show where Mark Forehand may publish in the future.
Co-authors
The 25 scholars most cited alongside Mark Forehand, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 44 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Identity-based consumer behavior Hit paper breakdown → | 2012 | 449 |
| 2 | 2002 | 316 | |
| 3 | 2001 | 293 | |
| 4 | 2002 | 237 | |
| 5 | 2003 | 105 | |
| 6 | A framework for disseminating evidence-based health promotion practices. | 2012 | 82 |
| 7 | 2017 | 77 | |
| 8 | 2012 | 72 | |
| 9 | 2005 | 63 | |
| 10 | 2016 | 58 | |
| 11 | 2014 | 55 | |
| 12 | 2015 | 38 | |
| 13 | 2013 | 34 | |
| 14 | 2013 | 33 | |
| 15 | 2016 | 32 | |
| 16 | 2021 | 30 | |
| 17 | 2019 | 29 | |
| 18 | 2000 | 27 | |
| 19 | 2011 | 27 | |
| 20 | 2015 | 26 |
About Mark Forehand
Mark Forehand is a scholar working on Marketing, Applied Psychology, Sociology and Political Science, Social Psychology and Gender Studies, having authored 44 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Social and Intergroup Psychology (15 papers), Behavioral Health and Interventions (10 papers), Cultural Differences and Values (9 papers), Digital Marketing and Social Media (4 papers), Sex work and related issues (3 papers), Media Influence and Health (3 papers) and Neural and Behavioral Psychology Studies (2 papers). The work is most often cited by research in Marketing (1.2k citations), Applied Psychology (190 citations), Gender Studies (278 citations), General Decision Sciences (49 citations) and Organizational Behavior and Human Resource Management (283 citations). Mark Forehand has collaborated with scholars based in United States, Canada and Norway. Frequent co-authors include Rohit Deshpandé, Americus Reed, Stefano Puntoni, Luk Warlop, Andrew W. Perkins, Justin W. Angle, Claudiu V. Dimofte, Julian K. Saint Clair, Rosa Solorio and Marcus Cunha. Their work appears in journals such as Journal of Consumer Research, Journal of Applied Psychology, Journal of Advertising, Journal of Marketing Research and Journal of Consumer Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.