Bill Merrilees
About
Bill Merrilees has authored 116 papers that have received a total of 4.7k indexed citations.
This includes 81 papers in Marketing, 51 papers in Organizational Behavior and Human Resource Management and 45 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (61 papers), Customer Service Quality and Loyalty (46 papers) and Consumer Retail Behavior Studies (24 papers). Bill Merrilees is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (61 papers), Customer Service Quality and Loyalty (46 papers) and Consumer Retail Behavior Studies (24 papers) and collaborates with scholars based in Australia, Canada and United Kingdom. Bill Merrilees's co-authors include Dale Miller, Carmel Herington, Ho Yin Wong, Abhishek Dwivedi and Lorelle Frazer and has published in prestigious journals such as Journal of Business Research, Long Range Planning and Industrial Marketing Management
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