Leif E. Hem
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
Papers in
- Marketing 24
- Consumer Behavior in Brand Consumption and Identification 21
- Environmental Sustainability in Business 5
- Consumer Market Behavior and Pricing 3
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- Digital Marketing and Social Media 12
- Diverse Aspects of Tourism Research 8
- Co-authors
- Nina M. Iversen (22 shared papers)Leslie de Chernatony (3 shared papers)Jens Kr. Steen Jacobsen (1 shared paper)Natalia Mæhle (1 shared paper)Cele C. Otnes (1 shared paper)Isabel Buil (1 shared paper)Mehmet Mehmetoglu (1 shared paper)Kjell Grønhaug (3 shared papers)
In The Last Decade
Leif E. Hem
29 papers receiving 957 citations
Peers
Comparison fields: 5 of 79
- Marketing 661
- Tourism, Leisure and Hospitality Management 72
- Organizational Behavior and Human Resource Management 260
- Sociology and Political Science 588
- Transportation 86
Countries citing papers authored by Leif E. Hem
This map shows the geographic impact of Leif E. Hem's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Leif E. Hem with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Leif E. Hem more than expected).
Fields of papers citing papers by Leif E. Hem
This network shows the impact of papers produced by Leif E. Hem. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Leif E. Hem. The network helps show where Leif E. Hem may publish in the future.
Co-authors
The 25 scholars most cited alongside Leif E. Hem, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 33 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 143 | |
| 2 | 2008 | 112 | |
| 3 | 2015 | 107 | |
| 4 | 2003 | 83 | |
| 5 | 2003 | 82 | |
| 6 | 2009 | 76 | |
| 7 | 2004 | 60 | |
| 8 | 2015 | 59 | |
| 9 | 2002 | 43 | |
| 10 | Transfer of Brand Equity in Brand Extensions: the Importance of Brand Loyalty | 2003 | 37 |
| 11 | 2011 | 35 | |
| 12 | 2022 | 26 | |
| 13 | 2003 | 25 | |
| 14 | 2009 | 23 | |
| 15 | 2013 | 23 | |
| 16 | Brand Extension Evaluations: Effects of Affective Commitment, Involvement, Price Consciousness and Preference For Bundling in the Extension Category | 2004 | 20 |
| 17 | 2003 | 19 | |
| 18 | 2004 | 18 | |
| 19 | Decomposed Similarity Measures in Brand Extensions | 2002 | 15 |
| 20 | 2022 | 14 |
About Leif E. Hem
Leif E. Hem is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management and Economics and Econometrics, having authored 33 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (12 papers), Diverse Aspects of Tourism Research (8 papers), Environmental Sustainability in Business (5 papers), Customer Service Quality and Loyalty (4 papers), Technology Adoption and User Behaviour (3 papers), Consumer Market Behavior and Pricing (3 papers) and Cultural Differences and Values (1 paper). The work is most often cited by research in Marketing (661 citations), Tourism, Leisure and Hospitality Management (72 citations), Organizational Behavior and Human Resource Management (260 citations), Sociology and Political Science (588 citations) and Transportation (86 citations). Leif E. Hem has collaborated with scholars based in Norway, Australia and Poland. Frequent co-authors include Nina M. Iversen, Leslie de Chernatony, Jens Kr. Steen Jacobsen, Natalia Mæhle, Cele C. Otnes, Isabel Buil, Mehmet Mehmetoglu, Kjell Grønhaug, Herbjørn Nysveen and Håvard Hansen. Their work appears in journals such as Annals of Tourism Research, European Journal of Marketing, Journal of Travel & Tourism Marketing, Scandinavian Journal of Hospitality and Tourism and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.