Isabel Buil
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
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- Digital Marketing and Social Media 17
- Impact of Technology on Adolescents 6
- Marketing 28
- Consumer Behavior in Brand Consumption and Identification 25
- Consumer Market Behavior and Pricing 5
- Co-authors
- Leslie de Chernatony (27 shared papers)Eva Martı́nez (11 shared papers)Elaine Wallace (19 shared papers)Sara Catalán (18 shared papers)Jorge Matute (4 shared papers)Paula Bitrián (7 shared papers)Blanca Hernández Ortega (5 shared papers)F. Javier Sesé (4 shared papers)
- Journals
- Journal of Business Research (8 papers)European Journal of Marketing (5 papers)Journal of Product & Brand Management (4 papers)Personality and Individual Differences (3 papers)The International Journal of Management Education (3 papers)
- Partner nations
- SpainIrelandUnited Kingdom
In The Last Decade
Isabel Buil
62 papers receiving 3.9k citations
Isabel Buil's Hit Papers
Peers
Comparison fields: 5 of 117
- Marketing 1.9k
- Organizational Behavior and Human Resource Management 1.2k
- Information Systems and Management 533
- Human Factors and Ergonomics 157
- Sociology and Political Science 1.8k
Countries citing papers authored by Isabel Buil
This map shows the geographic impact of Isabel Buil's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Isabel Buil with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Isabel Buil more than expected).
Fields of papers citing papers by Isabel Buil
This network shows the impact of papers produced by Isabel Buil. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Isabel Buil. The network helps show where Isabel Buil may publish in the future.
Co-authors
The 24 scholars most cited alongside Isabel Buil, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 68 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Transformational leadership and employee performance: The role of identification, engagement and proactive personality Hit paper breakdown → | 2018 | 522 |
| 2 | Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance Hit paper breakdown → | 2012 | 419 |
| 3 | Consumer engagement with self-expressive brands: brand love and WOM outcomes Hit paper breakdown → | 2014 | 402 |
| 4 | 2011 | 340 | |
| 5 | 2013 | 271 | |
| 6 | Enhancing user engagement: The role of gamification in mobile apps Hit paper breakdown → | 2021 | 245 |
| 7 | 2008 | 184 | |
| 8 | 2016 | 113 | |
| 9 | 2017 | 105 | |
| 10 | 2014 | 104 | |
| 11 | 2012 | 99 | |
| 12 | 2012 | 92 | |
| 13 | 2018 | 79 | |
| 14 | 2009 | 76 | |
| 15 | 2012 | 74 | |
| 16 | 2018 | 66 | |
| 17 | 2019 | 65 | |
| 18 | 2017 | 61 | |
| 19 | 2017 | 61 | |
| 20 | 2020 | 58 |
About Isabel Buil
Isabel Buil is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Developmental and Educational Psychology and Strategy and Management, having authored 68 papers that have together received 4.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (17 papers), Customer Service Quality and Loyalty (16 papers), Educational Games and Gamification (12 papers), Impact of Technology on Adolescents (6 papers), Corporate Identity and Reputation (6 papers), Job Satisfaction and Organizational Behavior (6 papers) and Consumer Market Behavior and Pricing (5 papers). The work is most often cited by research in Marketing (1.9k citations), Organizational Behavior and Human Resource Management (1.2k citations), Information Systems and Management (533 citations), Human Factors and Ergonomics (157 citations) and Sociology and Political Science (1.8k citations). Isabel Buil has collaborated with scholars based in Spain, Ireland and United Kingdom. Frequent co-authors include Leslie de Chernatony, Eva Martı́nez, Elaine Wallace, Sara Catalán, Jorge Matute, Paula Bitrián, Blanca Hernández Ortega, F. Javier Sesé, Lorena Blasco‐Arcas and Eva Pardos Martínez. Their work appears in journals such as Journal of Business Research, European Journal of Marketing, Journal of Product & Brand Management, Personality and Individual Differences and The International Journal of Management Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.