Lara Moroko
About
Lara Moroko has authored 4 papers that have received a total of 345 indexed citations.
This includes 4 papers in Organizational Behavior and Human Resource Management, 2 papers in Marketing and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Customer Service Quality and Loyalty (2 papers) and Employer Branding and e-HRM (2 papers). Lara Moroko is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Customer Service Quality and Loyalty (2 papers) and Employer Branding and e-HRM (2 papers) and collaborates with scholars based in Australia, New Zealand and Norway. Lara Moroko's co-authors include Mark Uncles, Sarah Duffy, Kyle Bruce, Linda D. Hollebeek and Lars Groeger and has published in prestigious journals such as Journal of Brand Management, Journal of Strategic Marketing and Australasian Marketing Journal (AMJ).
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