Lars Groeger

12 papers and 230 indexed citations i.

Lars Groeger has authored 12 papers that have received a total of 230 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 3 papers in Mechanical Engineering. The topics of these papers are Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (4 papers) and Design Education and Practice (3 papers). Lars Groeger is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (4 papers) and Design Education and Practice (3 papers) and collaborates with scholars based in Australia, Germany and Norway. Lars Groeger's co-authors include Francis Buttle, Jochen Schweitzer, Udo Koppelmann, Lara Moroko and Linda D. Hollebeek and has published in prestigious journals such as Frontiers in Psychology, Industrial Marketing Management and European Journal of Marketing.