Kjell E. Gruner

1.2k citations
12 papers · 943 · 1 hit paper · h-index 7

Impact in

  • Marketing top 2%
    • Service and Product Innovation
    • Consumer Behavior in Brand Consumption and Identification
    • Innovation and Knowledge Management
    • Business Strategy and Innovation
    • Corporate Governance and Management

Papers in

Journals
Journal of Marketing (2 papers)Journal of Business Research (1 paper)MADOC (University of Mannheim) (1 paper)Gabler Verlag eBooks (4 papers)Marketing (1 paper)

In The Last Decade

Kjell E. Gruner

9 papers receiving 795 citations

Kjell E. Gruner's Hit Papers

Does Customer Interaction Enhance New Product Success? 2000 · 564 citations
5640+8+17Years since publication100200300400500

Peers

Kjell E. Gruner
Comparison fields: 5 of 60
  • Marketing 389
  • Strategy and Management 541
  • Organizational Behavior and Human Resource Management 288
  • Management of Technology and Innovation 208
  • Computer Science Applications 153
Replace Joseph M. Bonner with:
Joseph M. Bonner United States
Lisa C. Troy United States
Satu Nätti Finland
Paulina Papastathopoulou Greece
Sabine Kuester Germany
Bodil Sandén Sweden
Regina C. McNally United States
Alexandra J. Campbell Canada
Peter Yannopoulos Canada
Kyriakos Kyriakopoulos Netherlands
Kjell E. Gruner relative to Joseph M. Bonner United States Joseph M. Bonner's profile →
Citations per field
00.5×1.5×2.2×
Joseph M. Bonner · 1×
Citations per year

Countries citing papers authored by Kjell E. Gruner

Since Specialization
Citations

This map shows the geographic impact of Kjell E. Gruner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kjell E. Gruner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kjell E. Gruner more than expected).

Fields of papers citing papers by Kjell E. Gruner

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kjell E. Gruner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kjell E. Gruner. The network helps show where Kjell E. Gruner may publish in the future.

Co-authors

The 2 scholars most cited alongside Kjell E. Gruner, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Kjell E. Gruner Line = papers co-authored together Kjell E. Gruner links everyone, so they are left out of the graph.

All Works

12 of 12 papers shown
#Work
1
Does Customer Interaction Enhance New Product Success?
Hit paper breakdown →
2000564
2 1998224
3 199888
4 199725
5
Innovationserfolg durch Kundeneinbindung: Eine empirische Untersuchung
199913
6 199911
7
Produkt- und Key-Account-Management als objektorientierte Formen der Marketingorganisation
199710
8 19975
9
Entwicklungslinien der Marketingorganisation : eine empirische Untersuchung im produzierenden Gewerbe
19992
10
Beteiligung von Kunden steigert die Effizienz
19961
11 19970
12 19970

About Kjell E. Gruner

Kjell E. Gruner is a scholar working on Management of Technology and Innovation, Strategy and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science and Marketing, having authored 12 papers that have together received 943 indexed citations. Recurring topics across this work include Digital Innovation in Industries (7 papers), Corporate Governance and Management (6 papers), Customer Service Quality and Loyalty (3 papers), Management and Marketing Education (2 papers), Technology Adoption and User Behaviour (2 papers), Innovation, Technology, and Society (1 paper), Innovation and Knowledge Management (1 paper) and Digital Marketing and Social Media (1 paper). The work is most often cited by research in Marketing (389 citations), Strategy and Management (541 citations), Organizational Behavior and Human Resource Management (288 citations), Management of Technology and Innovation (208 citations) and Computer Science Applications (153 citations). Kjell E. Gruner has collaborated with scholars based in Germany, United States and Ireland. Frequent co-authors include Christian Homburg and John P. Workman. Their work appears in journals such as Journal of Marketing, Journal of Business Research, MADOC (University of Mannheim), Gabler Verlag eBooks and Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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