Lisa C. Troy

10 papers and 896 indexed citations i.

About

Lisa C. Troy has authored 10 papers that have received a total of 896 indexed citations. This includes 6 papers in Strategy and Management, 4 papers in Marketing and 3 papers in Sociology and Political Science. The topics of these papers are Innovation and Knowledge Management (5 papers), Consumer Market Behavior and Pricing (2 papers) and Firm Innovation and Growth (2 papers). Lisa C. Troy is often cited by papers focused on Innovation and Knowledge Management (5 papers), Consumer Market Behavior and Pricing (2 papers) and Firm Innovation and Growth (2 papers) and collaborates with scholars based in United States, Israel and Ireland. Lisa C. Troy's co-authors include David M. Szymanski, Audhesh K. Paswan, Sundar G. Bharadwaj, Richard T. Hise and Tanawat Hirunyawipada and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and The Journal of Marketing Theory and Practice.

In The Last Decade

Fields of papers published by Lisa C. Troy

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Lisa C. Troy

Since Specialization
Citations
Rankless by CCL
2025