Jūratė Banytė
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Environmental Education and Sustainability
Papers in
- Marketing 29
- Consumer Behavior in Brand Consumption and Identification 21
- Environmental Sustainability in Business 13
- Consumer Retail Behavior Studies 11
- Marketing and Advertising Strategies 5
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- Corporate Social Responsibility Reporting 3
- Co-authors
- Aistė Dovalienė (12 shared papers)Agnė Gadeikienė (15 shared papers)Žaneta Piligrimienė (6 shared papers)Hubert Korzilius (2 shared papers)Laura Šalčiuvienė (5 shared papers)Asta Tarutė (2 shared papers)Regina Virvilaitė (2 shared papers)Włodzimierz Sroka (1 shared paper)
- Journals
- Engineering Economics (12 papers)Sustainability (4 papers)Journal of Consumer Marketing (1 paper)EuroMed Journal of Business (1 paper)Journal of Marketing Analytics (1 paper)
- Partner nations
- LithuaniaUnited KingdomNetherlands
In The Last Decade
Jūratė Banytė
34 papers receiving 590 citations
Peers
Comparison fields: 5 of 71
- Marketing 388
- Management, Monitoring, Policy and Law 140
- Organizational Behavior and Human Resource Management 108
- Information Systems and Management 66
- Business and International Management 14
Countries citing papers authored by Jūratė Banytė
This map shows the geographic impact of Jūratė Banytė's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jūratė Banytė with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jūratė Banytė more than expected).
Fields of papers citing papers by Jūratė Banytė
This network shows the impact of papers produced by Jūratė Banytė. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jūratė Banytė. The network helps show where Jūratė Banytė may publish in the future.
Co-authors
The 14 scholars most cited alongside Jūratė Banytė, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 159 | |
| 2 | 2012 | 55 | |
| 3 | 2010 | 46 | |
| 4 | 2014 | 43 | |
| 5 | 2008 | 42 | |
| 6 | 2020 | 29 | |
| 7 | 2021 | 26 | |
| 8 | 2014 | 22 | |
| 9 | The Impact of gamification on consumer brand engagement | 2016 | 22 |
| 10 | 2015 | 21 | |
| 11 | 2007 | 19 | |
| 12 | 2015 | 19 | |
| 13 | 2022 | 18 | |
| 14 | 2022 | 17 | |
| 15 | 2019 | 14 | |
| 16 | 2011 | 11 | |
| 17 | 2023 | 7 | |
| 18 | 2021 | 7 | |
| 19 | Corporate social responsibility as a marketing means in Lithuanian business practice | 2008 | 7 |
| 20 | 2012 | 6 |
About Jūratė Banytė
Jūratė Banytė is a scholar working on Marketing, Strategy and Management, Management, Monitoring, Policy and Law, Sociology and Political Science and Organizational Behavior and Human Resource Management, having authored 37 papers that have together received 628 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (21 papers), Environmental Sustainability in Business (13 papers), Consumer Retail Behavior Studies (11 papers), Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (6 papers), Environmental Education and Sustainability (5 papers), Marketing and Advertising Strategies (5 papers) and Corporate Social Responsibility Reporting (3 papers). The work is most often cited by research in Marketing (388 citations), Management, Monitoring, Policy and Law (140 citations), Organizational Behavior and Human Resource Management (108 citations), Information Systems and Management (66 citations) and Business and International Management (14 citations). Jūratė Banytė has collaborated with scholars based in Lithuania, United Kingdom and Netherlands. Frequent co-authors include Aistė Dovalienė, Agnė Gadeikienė, Žaneta Piligrimienė, Hubert Korzilius, Laura Šalčiuvienė, Asta Tarutė, Regina Virvilaitė, Włodzimierz Sroka, Elena Vitkauskaitė and Rimantas Gatautis. Their work appears in journals such as Engineering Economics, Sustainability, Journal of Consumer Marketing, EuroMed Journal of Business and Journal of Marketing Analytics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.