Ziying Mo
Impact in
- Marketing top 2%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
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- Environmental Education and Sustainability
Papers in
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- Environmental Sustainability in Business 7
- Consumer Behavior in Brand Consumption and Identification 5
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- Job Satisfaction and Organizational Behavior 6
- Co-authors
- Matthew Tingchi Liu (17 shared papers)Yongdan Liu (5 shared papers)Zhidong Zhao (1 shared paper)IpKin Anthony Wong (2 shared papers)Andrea Pérez (1 shared paper)Wilco Chan (1 shared paper)Jesús Collado Agudo (1 shared paper)Xiumei Xing (3 shared papers)
In The Last Decade
Ziying Mo
22 papers receiving 711 citations
Ziying Mo's Hit Papers
Peers
Comparison fields: 5 of 87
- Marketing 421
- Management, Monitoring, Policy and Law 157
- Organizational Behavior and Human Resource Management 111
- Applied Psychology 40
- Information Systems and Management 58
Countries citing papers authored by Ziying Mo
This map shows the geographic impact of Ziying Mo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ziying Mo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ziying Mo more than expected).
Fields of papers citing papers by Ziying Mo
This network shows the impact of papers produced by Ziying Mo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ziying Mo. The network helps show where Ziying Mo may publish in the future.
Co-authors
The 25 scholars most cited alongside Ziying Mo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Moral norm is the key Hit paper breakdown → | 2020 | 238 |
| 2 | 2019 | 102 | |
| 3 | 2018 | 72 | |
| 4 | 2020 | 54 | |
| 5 | 2024 | 48 | |
| 6 | 2020 | 46 | |
| 7 | 2022 | 25 | |
| 8 | 2021 | 17 | |
| 9 | 2020 | 17 | |
| 10 | 2021 | 16 | |
| 11 | 2022 | 15 | |
| 12 | 2021 | 14 | |
| 13 | 2024 | 14 | |
| 14 | 2021 | 12 | |
| 15 | 2015 | 10 | |
| 16 | 2016 | 7 | |
| 17 | 2020 | 7 | |
| 18 | 2025 | 6 | |
| 19 | 2022 | 5 | |
| 20 | 2024 | 2 |
About Ziying Mo
Ziying Mo is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Management, Monitoring, Policy and Law, having authored 24 papers that have together received 730 indexed citations. Recurring topics across this work include Environmental Sustainability in Business (7 papers), Job Satisfaction and Organizational Behavior (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Environmental Education and Sustainability (3 papers), Digital Marketing and Social Media (3 papers), Behavioral Health and Interventions (2 papers), Diverse Aspects of Tourism Research (2 papers) and Epigenetics and DNA Methylation (2 papers). The work is most often cited by research in Marketing (421 citations), Management, Monitoring, Policy and Law (157 citations), Organizational Behavior and Human Resource Management (111 citations), Applied Psychology (40 citations) and Information Systems and Management (58 citations). Ziying Mo has collaborated with scholars based in China, Macao and Malaysia. Frequent co-authors include Matthew Tingchi Liu, Yongdan Liu, Zhidong Zhao, IpKin Anthony Wong, Andrea Pérez, Wilco Chan, Jesús Collado Agudo, Xiumei Xing, Daochuan Li and Zhengbao Zhang. Their work appears in journals such as Asia Pacific Journal of Marketing and Logistics, Tourism Management, Environmental Pollution, Electronics and Current Issues in Tourism.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.