Geetika Varshneya
About
Geetika Varshneya is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Geetika Varshneya has authored 13 papers receiving a total of 552 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Geetika Varshneya’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (6 papers) and Consumer Retail Behavior Studies (5 papers). Geetika Varshneya is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (6 papers) and Consumer Retail Behavior Studies (5 papers). Geetika Varshneya collaborates with scholars based in India, United States and Canada. Geetika Varshneya's co-authors include Gopal Das, Shivendra Kumar Pandey, Arpita Khare, James Agarwal, Naresh K. Malhotra, Todd J. Green, John Peloza and Antonela Curteza and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.
In The Last Decade
Co-authorship network of co-authors of Geetika Varshneya i
Fields of papers citing papers by Geetika Varshneya
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Geetika Varshneya. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Geetika Varshneya may publish in the future.
Countries citing papers authored by Geetika Varshneya
Since SpecializationCitations
This map shows the geographic impact of Geetika Varshneya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Geetika Varshneya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Geetika Varshneya more than expected).
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