Journal of Marketing Analytics
About
The 423 papers published in Journal of Marketing Analytics in the last decades have received a total of 4.0k indexed citations.
Papers published in Journal of Marketing Analytics usually cover Marketing (261 papers), Sociology and Political Science (184 papers) and Organizational Behavior and Human Resource Management (97 papers) specifically the topics of Digital Marketing and Social Media (160 papers), Consumer Behavior in Brand Consumption and Identification (126 papers) and Customer Service Quality and Loyalty (93 papers). The most active scholars publishing in Journal of Marketing Analytics are Maria Petrescu, Marko Sarstedt, Jun‐Hwa Cheah, Saïd Echchakoui, Anjala S. Krishen, Christian M. Ringle, Andrea Caputo, Gyeongcheol Cho, Heungsun Hwang and Takumi Kato.
In The Last Decade
Fields of papers published in Journal of Marketing Analytics
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Marketing Analytics. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Marketing Analytics
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Marketing Analytics. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Marketing Analytics with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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