Journal of Marketing Analytics

386 papers and 3.5k indexed citations i.

About

The 386 papers published in Journal of Marketing Analytics in the last decades have received a total of 3.5k indexed citations. Papers published in Journal of Marketing Analytics usually cover Marketing (243 papers), Sociology and Political Science (166 papers) and Organizational Behavior and Human Resource Management (94 papers) specifically the topics of Digital Marketing and Social Media (142 papers), Consumer Behavior in Brand Consumption and Identification (117 papers) and Customer Service Quality and Loyalty (90 papers). The most active scholars publishing in Journal of Marketing Analytics are Maria Petrescu, Anjala S. Krishen, Marko Sarstedt, Christian M. Ringle and Saïd Echchakoui.

In The Last Decade

Fields of papers published in Journal of Marketing Analytics

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries where authors publish in Journal of Marketing Analytics

Since Specialization
Total citations of papers
Rankless by CCL
2025