Journal of Marketing Analytics

423 papers and 4.0k indexed citations i.

About

The 423 papers published in Journal of Marketing Analytics in the last decades have received a total of 4.0k indexed citations. Papers published in Journal of Marketing Analytics usually cover Marketing (261 papers), Sociology and Political Science (184 papers) and Organizational Behavior and Human Resource Management (97 papers) specifically the topics of Digital Marketing and Social Media (160 papers), Consumer Behavior in Brand Consumption and Identification (126 papers) and Customer Service Quality and Loyalty (93 papers). The most active scholars publishing in Journal of Marketing Analytics are Maria Petrescu, Marko Sarstedt, Jun‐Hwa Cheah, Saïd Echchakoui, Anjala S. Krishen, Christian M. Ringle, Andrea Caputo, Gyeongcheol Cho, Heungsun Hwang and Takumi Kato.

In The Last Decade

Fields of papers published in Journal of Marketing Analytics

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Marketing Analytics. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Marketing Analytics.

Countries where authors publish in Journal of Marketing Analytics

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Marketing Analytics. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Marketing Analytics with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Marketing Analytics more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025