Joy E. Parkinson
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Environmental Sustainability in Business
- Applied Psychology top 2%
- Behavioral Health and Interventions
Papers in
-
- Behavioral Health and Interventions 11
- Marketing 21
- Service and Product Innovation 13
- Consumer Behavior in Brand Consumption and Identification 8
- Co-authors
- Rory Francis Mulcahy (5 shared papers)Sharyn Robyn Rundle-Thiele (14 shared papers)Yi Bu (4 shared papers)Park Thaichon (4 shared papers)Rebekah Russell‐Bennett (9 shared papers)Josephine Previte (5 shared papers)Lisa Schuster (6 shared papers)Krzysztof Kubacki (3 shared papers)
- Journals
- Health Promotion International (4 papers)International Journal of Environmental Research and Public Health (4 papers)Health Promotion Journal of Australia (4 papers)Journal of Services Marketing (3 papers)Journal of Service Theory and Practice (3 papers)
- Partner nations
- AustraliaNew ZealandFinland
In The Last Decade
Joy E. Parkinson
76 papers receiving 2.1k citations
Joy E. Parkinson's Hit Papers
Peers
Comparison fields: 5 of 137
- Marketing 726
- Applied Psychology 189
- Business and International Management 82
- Information Systems and Management 194
- Sociology and Political Science 919
Countries citing papers authored by Joy E. Parkinson
This map shows the geographic impact of Joy E. Parkinson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joy E. Parkinson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joy E. Parkinson more than expected).
Fields of papers citing papers by Joy E. Parkinson
This network shows the impact of papers produced by Joy E. Parkinson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joy E. Parkinson. The network helps show where Joy E. Parkinson may publish in the future.
Co-authors
The 25 scholars most cited alongside Joy E. Parkinson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 81 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | When less is more: the impact of macro and micro social media influencers’ disclosure Hit paper breakdown → | 2020 | 356 |
| 2 | Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention Hit paper breakdown → | 2022 | 192 |
| 3 | 2020 | 140 | |
| 4 | Have farmers had enough of experts? Hit paper breakdown → | 2021 | 135 |
| 5 | 2015 | 111 | |
| 6 | 2014 | 80 | |
| 7 | 2017 | 71 | |
| 8 | 2017 | 65 | |
| 9 | 2018 | 63 | |
| 10 | 2015 | 59 | |
| 11 | 2017 | 53 | |
| 12 | 2017 | 47 | |
| 13 | 2018 | 43 | |
| 14 | 2017 | 40 | |
| 15 | 2019 | 35 | |
| 16 | 2016 | 35 | |
| 17 | 2019 | 34 | |
| 18 | 2017 | 34 | |
| 19 | 2019 | 30 | |
| 20 | 2017 | 30 |
About Joy E. Parkinson
Joy E. Parkinson is a scholar working on Applied Psychology, Marketing, General Health Professions, Organizational Behavior and Human Resource Management and Sociology and Political Science, having authored 81 papers that have together received 2.2k indexed citations. Recurring topics across this work include Service and Product Innovation (13 papers), Behavioral Health and Interventions (11 papers), Digital Marketing and Social Media (11 papers), Community Health and Development (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Obesity, Physical Activity, Diet (7 papers), Health Policy Implementation Science (7 papers) and Customer Service Quality and Loyalty (6 papers). The work is most often cited by research in Marketing (726 citations), Applied Psychology (189 citations), Business and International Management (82 citations), Information Systems and Management (194 citations) and Sociology and Political Science (919 citations). Joy E. Parkinson has collaborated with scholars based in Australia, New Zealand and Finland. Frequent co-authors include Rory Francis Mulcahy, Sharyn Robyn Rundle-Thiele, Yi Bu, Park Thaichon, Rebekah Russell‐Bennett, Josephine Previte, Lisa Schuster, Krzysztof Kubacki, Patricia David and Bo Pang. Their work appears in journals such as Health Promotion International, International Journal of Environmental Research and Public Health, Health Promotion Journal of Australia, Journal of Services Marketing and Journal of Service Theory and Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.