Yi Bu
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 4
- Diverse Aspects of Tourism Research 1
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- Consumer Behavior in Brand Consumption and Identification 4
- Co-authors
- Park Thaichon (3 shared papers)Joy Parkinson (3 shared papers)Scott Weaven (1 shared paper)Park Thaichon (1 shared paper)Sara Quach (1 shared paper)Patrick C. Shih (1 shared paper)Yuxuan Zhang (1 shared paper)
- Journals
- Appetite (1 paper)Journal of Retailing and Consumer Services (1 paper)Australasian Marketing Journal (AMJ) (1 paper)Marketing Intelligence & Planning (2 papers)
- Partner nations
- AustraliaChinaUnited States
In The Last Decade
Yi Bu
6 papers receiving 320 citations
Yi Bu's Hit Papers
Peers
Comparison fields: 5 of 48
- Marketing 202
- Information Systems and Management 104
- Sociology and Political Science 287
- Organizational Behavior and Human Resource Management 57
- Tourism, Leisure and Hospitality Management 6
Countries citing papers authored by Yi Bu
This map shows the geographic impact of Yi Bu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yi Bu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yi Bu more than expected).
Fields of papers citing papers by Yi Bu
This network shows the impact of papers produced by Yi Bu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yi Bu. The network helps show where Yi Bu may publish in the future.
Co-authors
The 7 scholars most cited alongside Yi Bu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention Hit paper breakdown → | 2022 | 155 |
| 2 | 2020 | 117 | |
| 3 | 2019 | 53 | |
| 4 | 2022 | 21 | |
| 5 | 2025 | 2 | |
| 6 | 2018 | 1 |
About Yi Bu
Yi Bu is a scholar working on Sociology and Political Science, Marketing, Social Psychology, Ecology and Information Systems and Management, having authored 6 papers that have together received 349 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Agriculture Sustainability and Environmental Impact (1 paper), Behavioral Health and Interventions (1 paper), Customer Service Quality and Loyalty (1 paper), Diverse Aspects of Tourism Research (1 paper), Innovative Human-Technology Interaction (1 paper) and Technology Adoption and User Behaviour (1 paper). The work is most often cited by research in Marketing (202 citations), Information Systems and Management (104 citations), Sociology and Political Science (287 citations), Organizational Behavior and Human Resource Management (57 citations) and Tourism, Leisure and Hospitality Management (6 citations). Yi Bu has collaborated with scholars based in Australia, China and United States. Frequent co-authors include Park Thaichon, Joy Parkinson, Scott Weaven, Park Thaichon, Sara Quach, Patrick C. Shih and Yuxuan Zhang. Their work appears in journals such as Appetite, Journal of Retailing and Consumer Services, Australasian Marketing Journal (AMJ) and Marketing Intelligence & Planning.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.