Yi Bu
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 5
- Diverse Aspects of Tourism Research 1
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- Consumer Behavior in Brand Consumption and Identification 5
- Co-authors
- Park Thaichon (5 shared papers)Joy Parkinson (4 shared papers)Sara Quach (1 shared paper)Scott Weaven (1 shared paper)Yuxuan Zhang (1 shared paper)Patrick C. Shih (1 shared paper)
- Journals
- Australasian Marketing Journal (AMJ) (1 paper)Appetite (1 paper)Journal of Retailing and Consumer Services (1 paper)Marketing Intelligence & Planning (2 papers)Griffith Research Online (Griffith University, Queensland, Australia) (1 paper)
- Partner nations
- AustraliaUnited StatesChina
In The Last Decade
Yi Bu
7 papers receiving 379 citations
Yi Bu's Hit Papers
Peers
Comparison fields: 5 of 51
- Marketing 230
- Information Systems and Management 115
- Sociology and Political Science 335
- Organizational Behavior and Human Resource Management 61
- Tourism, Leisure and Hospitality Management 8
Countries citing papers authored by Yi Bu
This map shows the geographic impact of Yi Bu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yi Bu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yi Bu more than expected).
Fields of papers citing papers by Yi Bu
This network shows the impact of papers produced by Yi Bu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yi Bu. The network helps show where Yi Bu may publish in the future.
Co-authors
The 6 scholars most cited alongside Yi Bu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention Hit paper breakdown → | 2022 | 180 |
| 2 | 2020 | 140 | |
| 3 | 2019 | 63 | |
| 4 | 2022 | 24 | |
| 5 | 2021 | 2 | |
| 6 | 2025 | 2 | |
| 7 | 2018 | 1 |
About Yi Bu
Yi Bu is a scholar working on Sociology and Political Science, Marketing, Human-Computer Interaction, Social Psychology and Ecology, having authored 7 papers that have together received 412 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (1 paper), Behavioral Health and Interventions (1 paper), Diverse Aspects of Tourism Research (1 paper), Media, Gender, and Advertising (1 paper), Customer Service Quality and Loyalty (1 paper) and Innovative Human-Technology Interaction (1 paper). The work is most often cited by research in Marketing (230 citations), Information Systems and Management (115 citations), Sociology and Political Science (335 citations), Organizational Behavior and Human Resource Management (61 citations) and Tourism, Leisure and Hospitality Management (8 citations). Yi Bu has collaborated with scholars based in Australia, United States and China. Frequent co-authors include Park Thaichon, Joy Parkinson, Sara Quach, Scott Weaven, Yuxuan Zhang and Patrick C. Shih. Their work appears in journals such as Australasian Marketing Journal (AMJ), Appetite, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning and Griffith Research Online (Griffith University, Queensland, Australia).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.