Jongwon Park
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- General Decision Sciences top 5%
- Decision-Making and Behavioral Economics
Papers in
-
- Education and Learning Interventions 14
- Educational Systems and Policies 8
-
- Education, Safety, and Science Studies 22
- Co-authors
- Jungkeun Kim (12 shared papers)Robert S. Wyer (6 shared papers)Manoj Hastak (3 shared papers)Jacob C. Lee (2 shared papers)Marilyn Giroux (1 shared paper)Kyeongheui Kim (2 shared papers)Sung‐Joon Yoon (1 shared paper)Mark T. Spence (3 shared papers)
- Journals
- Journal of Consumer Research (3 papers)International Journal of Science Education (3 papers)Marketing Letters (3 papers)Journal of Consumer Psychology (3 papers)International Journal of Science and Mathematics Education (2 papers)
- Partner nations
- South KoreaNew ZealandUnited States
In The Last Decade
Jongwon Park
84 papers receiving 1.2k citations
Jongwon Park's Hit Papers
Peers
Comparison fields: 5 of 115
- Marketing 591
- General Decision Sciences 101
- Applied Psychology 149
- Organizational Behavior and Human Resource Management 287
- Tourism, Leisure and Hospitality Management 22
Countries citing papers authored by Jongwon Park
This map shows the geographic impact of Jongwon Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jongwon Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jongwon Park more than expected).
Fields of papers citing papers by Jongwon Park
This network shows the impact of papers produced by Jongwon Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jongwon Park. The network helps show where Jongwon Park may publish in the future.
Co-authors
The 25 scholars most cited alongside Jongwon Park, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 105 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI Hit paper breakdown → | 2022 | 111 |
| 2 | 2006 | 96 | |
| 3 | 1994 | 83 | |
| 4 | 2013 | 83 | |
| 5 | 2007 | 63 | |
| 6 | 2007 | 58 | |
| 7 | 2018 | 57 | |
| 8 | 2009 | 55 | |
| 9 | 2005 | 54 | |
| 10 | Role of Consumer Relationships With a Brand in Brand Extensions: Some Exploratory Findings | 2001 | 53 |
| 11 | Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality | 2002 | 51 |
| 12 | 2008 | 38 | |
| 13 | 2002 | 38 | |
| 14 | 2018 | 37 | |
| 15 | 2009 | 35 | |
| 16 | 2018 | 32 | |
| 17 | 2008 | 32 | |
| 18 | 2012 | 28 | |
| 19 | 2006 | 26 | |
| 20 | 2001 | 26 |
About Jongwon Park
Jongwon Park is a scholar working on Information Systems, Safety Research, Computer Networks and Communications, Marketing and Sociology and Political Science, having authored 105 papers that have together received 1.4k indexed citations. Recurring topics across this work include Education, Safety, and Science Studies (22 papers), Educational Research and Pedagogy (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Education and Learning Interventions (14 papers), Digital Marketing and Social Media (10 papers), Behavioral Health and Interventions (9 papers), Science Education and Pedagogy (9 papers) and Educational Systems and Policies (8 papers). The work is most often cited by research in Marketing (591 citations), General Decision Sciences (101 citations), Applied Psychology (149 citations), Organizational Behavior and Human Resource Management (287 citations) and Tourism, Leisure and Hospitality Management (22 citations). Jongwon Park has collaborated with scholars based in South Korea, New Zealand and United States. Frequent co-authors include Jungkeun Kim, Robert S. Wyer, Manoj Hastak, Jacob C. Lee, Marilyn Giroux, Kyeongheui Kim, Sung‐Joon Yoon, Mark T. Spence, Jae‐Eun Kim and Jin‐Yong Lee. Their work appears in journals such as Journal of Consumer Research, International Journal of Science Education, Marketing Letters, Journal of Consumer Psychology and International Journal of Science and Mathematics Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.