Heetae Cho

2.8k citations
106 papers · 2.0k · h-index 26

Impact in

  • Marketing top 1%
    • Consumer Behavior in Brand Consumption and Identification
    • Media, Gender, and Advertising
    • Sports, Gender, and Society

Papers in

Heetae Cho

92 papers receiving 2.0k citations

Peers

Heetae Cho
Comparison fields: 5 of 103
  • Marketing 565
  • Gender Studies 487
  • Information Systems and Management 315
  • Social Psychology 730
  • Sociology and Political Science 1.1k
Replace Weisheng Chiu with:
Weisheng Chiu Hong Kong
June Cotte Canada
Kevin K. Byon United States
Betsy D. Gelb United States
Ferrán Calabuig Moreno Spain
D. Todd Donavan United States
Rodoula H. Tsiotsou Greece
Frank Pons Canada
Sabrina Hegner Germany
Massimo Bergami Italy
Heetae Cho relative to Weisheng Chiu Hong Kong Weisheng Chiu's profile →
Citations per field
00.5×1.5×2.3×
Weisheng Chiu · 1×
Citations per year

Countries citing papers authored by Heetae Cho

Since Specialization
Citations

This map shows the geographic impact of Heetae Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heetae Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heetae Cho more than expected).

Fields of papers citing papers by Heetae Cho

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heetae Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heetae Cho. The network helps show where Heetae Cho may publish in the future.

Co-authors

The 25 scholars most cited alongside Heetae Cho, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Heetae Cho Line = papers co-authored together Heetae Cho links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 106 papers — load more, or switch the sort, to bring in the rest.

#Work
1 2020152
2 2020123
3 201486
4 201979
5 201978
6 202077
7 202066
8 201966
9 201765
10 201864
11 202061
12 201953
13 202148
14 201948
15 202047
16 201946
17 202143
18 202042
19 202141
20 201839

About Heetae Cho

Heetae Cho is a scholar working on Sociology and Political Science, Social Psychology, Gender Studies, Marketing and Organizational Behavior and Human Resource Management, having authored 106 papers that have together received 2.0k indexed citations. Recurring topics across this work include Sport and Mega-Event Impacts (29 papers), Nostalgia and Consumer Behavior (27 papers), Consumer Behavior in Brand Consumption and Identification (27 papers), Media, Gender, and Advertising (21 papers), Motivation and Self-Concept in Sports (17 papers), Digital Marketing and Social Media (13 papers), Sports, Gender, and Society (12 papers) and Technology Adoption and User Behaviour (12 papers). The work is most often cited by research in Marketing (565 citations), Gender Studies (487 citations), Information Systems and Management (315 citations), Social Psychology (730 citations) and Sociology and Political Science (1.1k citations). Heetae Cho has collaborated with scholars based in Singapore, South Korea and United States. Frequent co-authors include Weisheng Chiu, Dongoh Joo, Kyle Maurice Woosnam, Hyun–Woo Lee, William C. Norman, Gregory Ramshaw, Do Young Pyun, Ga‐Eun Oh, DeWayne Moore and Ye Hoon Lee. Their work appears in journals such as International Journal of Sports Marketing and Sponsorship, International Journal of Sports Science & Coaching, Asia Pacific Journal of Marketing and Logistics, Tourism Management Perspectives and Leisure Sciences.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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