Do Young Pyun
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
-
- Sport Psychology and Performance
Papers in
-
- Sport and Mega-Event Impacts 15
- Digital Marketing and Social Media 10
- Marketing 23
- Consumer Behavior in Brand Consumption and Identification 23
- Co-authors
- John Wang (12 shared papers)Chunxiao Li (6 shared papers)Heetae Cho (7 shared papers)Ying Hwa Kee (1 shared paper)Jeffrey James (2 shared papers)Hyungil Kwon (12 shared papers)Ho Keat Leng (6 shared papers)Hyun–Woo Lee (2 shared papers)
- Journals
- International Journal of Sports Marketing and Sponsorship (7 papers)Quest (4 papers)European Sport Management Quarterly (3 papers)Scientific Reports (2 papers)Journal of Sports Sciences (2 papers)
- Partner nations
- United KingdomSingaporeSouth Korea
In The Last Decade
Do Young Pyun
60 papers receiving 741 citations
Peers
Comparison fields: 5 of 80
- Marketing 187
- Developmental and Educational Psychology 231
- Gender Studies 167
- Social Psychology 322
- Orthopedics and Sports Medicine 105
Countries citing papers authored by Do Young Pyun
This map shows the geographic impact of Do Young Pyun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Do Young Pyun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Do Young Pyun more than expected).
Fields of papers citing papers by Do Young Pyun
This network shows the impact of papers produced by Do Young Pyun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Do Young Pyun. The network helps show where Do Young Pyun may publish in the future.
Co-authors
The 25 scholars most cited alongside Do Young Pyun, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 69 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2013 | 131 | |
| 2 | 2010 | 51 | |
| 3 | 2014 | 51 | |
| 4 | 2019 | 46 | |
| 5 | 2018 | 40 | |
| 6 | 2015 | 36 | |
| 7 | 2016 | 26 | |
| 8 | 2018 | 25 | |
| 9 | 2019 | 25 | |
| 10 | 2020 | 24 | |
| 11 | 2020 | 24 | |
| 12 | 2010 | 22 | |
| 13 | 2011 | 22 | |
| 14 | 2020 | 22 | |
| 15 | 2016 | 16 | |
| 16 | 2012 | 14 | |
| 17 | Proposed Model of Attitude Toward Advertising Through Sport | 2006 | 12 |
| 18 | 2015 | 11 | |
| 19 | 2009 | 10 | |
| 20 | 2017 | 9 |
About Do Young Pyun
Do Young Pyun is a scholar working on Sociology and Political Science, Marketing, Social Psychology, Gender Studies and Developmental and Educational Psychology, having authored 69 papers that have together received 789 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (23 papers), Sports, Gender, and Society (17 papers), Sport and Mega-Event Impacts (15 papers), Motivation and Self-Concept in Sports (14 papers), Customer Service Quality and Loyalty (11 papers), Sport Psychology and Performance (11 papers), Digital Marketing and Social Media (10 papers) and Behavioral Health and Interventions (6 papers). The work is most often cited by research in Marketing (187 citations), Developmental and Educational Psychology (231 citations), Gender Studies (167 citations), Social Psychology (322 citations) and Orthopedics and Sports Medicine (105 citations). Do Young Pyun has collaborated with scholars based in United Kingdom, Singapore and South Korea. Frequent co-authors include John Wang, Chunxiao Li, Heetae Cho, Ying Hwa Kee, Jeffrey James, Hyungil Kwon, Ho Keat Leng, Hyun–Woo Lee, Russell Martindale and May Kim. Their work appears in journals such as International Journal of Sports Marketing and Sponsorship, Quest, European Sport Management Quarterly, Scientific Reports and Journal of Sports Sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.