Eunjoo Cho

21 papers and 379 indexed citations i.

About

Eunjoo Cho is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Eunjoo Cho has authored 21 papers receiving a total of 379 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Eunjoo Cho’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (6 papers). Eunjoo Cho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (6 papers). Eunjoo Cho collaborates with scholars based in United States and South Korea. Eunjoo Cho's co-authors include Ann Marie Fiore, Daniel W. Russell, Ui‐Jeen Yu, Jiyoung Hwang, Kim K. P. Johnson, Young‐A Lee, Susan P. Ashdown, Kathleen R. Smith, Jaeil Lee and Jong Min Kim and has published in prestigious journals such as Psychology and Marketing, Journal of Consumer Marketing and International Marketing Review.

In The Last Decade

Co-authorship network of co-authors of Eunjoo Cho i

Fields of papers citing papers by Eunjoo Cho

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eunjoo Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunjoo Cho. The network helps show where Eunjoo Cho may publish in the future.

Countries citing papers authored by Eunjoo Cho

Since Specialization
Citations

This map shows the geographic impact of Eunjoo Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunjoo Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunjoo Cho more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025