Gordon E. Greenley

5.4k citations
74 papers · 3.8k · 2 hit papers · h-index 28

Impact in

Papers in

Gordon E. Greenley

72 papers receiving 3.3k citations

Gordon E. Greenley's Hit Papers

The performance impact of marketing resources 2003 · 502 citations
5020+10+20Years since publication100200300400500

Peers

Gordon E. Greenley
Comparison fields: 5 of 91
  • Organizational Behavior and Human Resource Management 1.6k
  • Strategy and Management 2.3k
  • Marketing 1.1k
  • Business and International Management 174
  • Management of Technology and Innovation 590
Replace Graham Hooley with:
Graham Hooley United Kingdom
John Fahy Ireland
Bernard L. Simonin United States
Satish Jayachandran United States
Bryan A. Lukas Australia
Aino Halinen Finland
Tasadduq A. Shervani United States
Namwoon Kim Hong Kong
Ahmet H. Kirca United States
Patriya Tansuhaj United States
Gordon E. Greenley relative to Graham Hooley United Kingdom Graham Hooley's profile →
Citations per field
00.5×1.5×
Graham Hooley · 1×
Citations per year

Countries citing papers authored by Gordon E. Greenley

Since Specialization
Citations

This map shows the geographic impact of Gordon E. Greenley's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gordon E. Greenley with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gordon E. Greenley more than expected).

Fields of papers citing papers by Gordon E. Greenley

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gordon E. Greenley. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gordon E. Greenley. The network helps show where Gordon E. Greenley may publish in the future.

Co-authors

The 25 scholars most cited alongside Gordon E. Greenley, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Gordon E. Greenley Line = papers co-authored together Gordon E. Greenley links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 74 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Market Orientation and Company Performance: Empirical Evidence From UK Companies
Hit paper breakdown →
1995591
2
The performance impact of marketing resources
Hit paper breakdown →
2003502
3 1995209
4 1997208
5 1998159
6 1998156
7 1999129
8 2001122
9 2004120
10 1997117
11 2009116
12 2010111
13 200596
14 200380
15 199678
16 198678
17 201276
18 200475
19 199469
20 199759

About Gordon E. Greenley

Gordon E. Greenley is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management, Management of Technology and Innovation, Marketing and Accounting, having authored 74 papers that have together received 3.8k indexed citations. Recurring topics across this work include Management and Marketing Education (18 papers), Innovation and Knowledge Management (18 papers), Customer Service Quality and Loyalty (18 papers), Business Strategy and Innovation (12 papers), Leadership and Management in Organizations (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Management and Performance Evaluation (8 papers) and Consumer Retail Behavior Studies (5 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (1.6k citations), Strategy and Management (2.3k citations), Marketing (1.1k citations), Business and International Management (174 citations) and Management of Technology and Innovation (590 citations). Gordon E. Greenley has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Gordon R. Foxall, Graham Hooley, John Fahy, John W. Cadogan, Mehmet Oktemgil, Ian Lings, John M. Rudd, Ian Combe, Amanda J. Broderick and Barry L. Bayus. Their work appears in journals such as European Journal of Marketing, Journal of Marketing Management, Journal of Business Research, Journal of Strategic Marketing and Journal of Management Studies.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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