Detlev Zwick
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Retail Behavior Studies
- Sharing Economy and Platforms
Papers in
- Marketing 19
- Consumer Behavior in Brand Consumption and Identification 13
- Service and Product Innovation 8
- Consumer Retail Behavior Studies 3
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- Management and Organizational Studies 7
- Co-authors
- Aron Darmody (5 shared papers)Samuel Kwaku Bonsu (3 shared papers)Nikhilesh Dholakia (11 shared papers)Alan Bradshaw (4 shared papers)Benjamin A. Neville (2 shared papers)Michal Carrington (2 shared papers)Julien Cayla (3 shared papers)Janice Denegri‐Knott (5 shared papers)
- Journals
- Journal of Macromarketing (5 papers)Marketing Theory (3 papers)Consumption Markets & Culture (2 papers)European Journal of Marketing (2 papers)Journal of Consumer Culture (2 papers)
- Partner nations
- CanadaUnited StatesUnited Kingdom
In The Last Decade
Detlev Zwick
43 papers receiving 1.4k citations
Peers
Comparison fields: 5 of 93
- Marketing 762
- Business and International Management 54
- Organizational Behavior and Human Resource Management 262
- Museology 83
- Tourism, Leisure and Hospitality Management 33
Countries citing papers authored by Detlev Zwick
This map shows the geographic impact of Detlev Zwick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Detlev Zwick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Detlev Zwick more than expected).
Fields of papers citing papers by Detlev Zwick
This network shows the impact of papers produced by Detlev Zwick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Detlev Zwick. The network helps show where Detlev Zwick may publish in the future.
Co-authors
The 21 scholars most cited alongside Detlev Zwick, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 44 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 507 | |
| 2 | 2015 | 165 | |
| 3 | 2004 | 109 | |
| 4 | 2009 | 105 | |
| 5 | 2020 | 94 | |
| 6 | 2016 | 75 | |
| 7 | 2014 | 53 | |
| 8 | 2011 | 49 | |
| 9 | 2011 | 42 | |
| 10 | 2018 | 37 | |
| 11 | 2020 | 33 | |
| 12 | 2011 | 31 | |
| 13 | 2018 | 27 | |
| 14 | 2018 | 23 | |
| 15 | 2015 | 23 | |
| 16 | 2006 | 22 | |
| 17 | 2011 | 22 | |
| 18 | 1999 | 19 | |
| 19 | 2011 | 18 | |
| 20 | 2004 | 17 |
About Detlev Zwick
Detlev Zwick is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management and Strategy and Management, having authored 44 papers that have together received 1.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Service and Product Innovation (8 papers), Digital Marketing and Social Media (8 papers), Management and Organizational Studies (7 papers), Ethics in Business and Education (4 papers), Consumer Retail Behavior Studies (3 papers), Global trade, sustainability, and social impact (3 papers) and Digital Games and Media (3 papers). The work is most often cited by research in Marketing (762 citations), Business and International Management (54 citations), Organizational Behavior and Human Resource Management (262 citations), Museology (83 citations) and Tourism, Leisure and Hospitality Management (33 citations). Detlev Zwick has collaborated with scholars based in Canada, United States and United Kingdom. Frequent co-authors include Aron Darmody, Samuel Kwaku Bonsu, Nikhilesh Dholakia, Alan Bradshaw, Benjamin A. Neville, Michal Carrington, Julien Cayla, Janice Denegri‐Knott, Jonathan E. Schroeder and Cristian Chelariu. Their work appears in journals such as Journal of Macromarketing, Marketing Theory, Consumption Markets & Culture, European Journal of Marketing and Journal of Consumer Culture.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.