Detlev Zwick
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
Papers in
-
- Digital Marketing and Social Media 9
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 11
- Service and Product Innovation 8
- Consumer Retail Behavior Studies 3
- Co-authors
- Aron Darmody (5 shared papers)Samuel K. Bonsu (3 shared papers)Nikhilesh Dholakia (10 shared papers)Alan Bradshaw (3 shared papers)Benjamin A. Neville (2 shared papers)Michal Carrington (2 shared papers)Julien Cayla (3 shared papers)Janice Denegri‐Knott (3 shared papers)
- Journals
- Journal of Macromarketing (7 papers)Marketing Theory (3 papers)Consumption Markets & Culture (3 papers)Journal of Business Ethics (2 papers)European Journal of Marketing (2 papers)
- Partner nations
- CanadaUnited StatesUnited Kingdom
In The Last Decade
Detlev Zwick
41 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 91
- Marketing 683
- Business and International Management 54
- Organizational Behavior and Human Resource Management 245
- Museology 75
- Information Systems and Management 119
Countries citing papers authored by Detlev Zwick
This map shows the geographic impact of Detlev Zwick's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Detlev Zwick with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Detlev Zwick more than expected).
Fields of papers citing papers by Detlev Zwick
This network shows the impact of papers produced by Detlev Zwick. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Detlev Zwick. The network helps show where Detlev Zwick may publish in the future.
Co-authors
The 20 scholars most cited alongside Detlev Zwick, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 42 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 451 | |
| 2 | 2015 | 143 | |
| 3 | 2009 | 98 | |
| 4 | 2004 | 96 | |
| 5 | 2020 | 82 | |
| 6 | 2016 | 64 | |
| 7 | 2014 | 48 | |
| 8 | 2011 | 41 | |
| 9 | 2011 | 40 | |
| 10 | 2018 | 37 | |
| 11 | 2011 | 29 | |
| 12 | 2020 | 27 | |
| 13 | 2018 | 26 | |
| 14 | 2006 | 24 | |
| 15 | 2015 | 21 | |
| 16 | 2011 | 20 | |
| 17 | 1999 | 19 | |
| 18 | 2018 | 19 | |
| 19 | 2004 | 16 | |
| 20 | 2006 | 14 |
About Detlev Zwick
Detlev Zwick is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 42 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers), Service and Product Innovation (8 papers), Management and Organizational Studies (7 papers), Ethics in Business and Education (4 papers), Global trade, sustainability, and social impact (3 papers), Consumer Retail Behavior Studies (3 papers) and Customer Service Quality and Loyalty (2 papers). The work is most often cited by research in Marketing (683 citations), Business and International Management (54 citations), Organizational Behavior and Human Resource Management (245 citations), Museology (75 citations) and Information Systems and Management (119 citations). Detlev Zwick has collaborated with scholars based in Canada, United States and United Kingdom. Frequent co-authors include Aron Darmody, Samuel K. Bonsu, Nikhilesh Dholakia, Alan Bradshaw, Benjamin A. Neville, Michal Carrington, Julien Cayla, Janice Denegri‐Knott, Cristian Chelariu and Jonathan E. Schroeder. Their work appears in journals such as Journal of Macromarketing, Marketing Theory, Consumption Markets & Culture, Journal of Business Ethics and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.