Chris Macrae
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
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- Innovation and Knowledge Management 3
- Business Strategies and Innovation 2
- Organizational Leadership and Management Strategies 2
- International Business and FDI 1
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- Consumer Behavior in Brand Consumption and Identification 3
- Marketing and Advertising Strategies 3
- Co-authors
- Mark Uncles (2 shared papers)
- Journals
- Journal of Brand Management (16 papers)Journal of Marketing Management (2 papers)Journal of Product & Brand Management (1 paper)Marketing Intelligence & Planning (1 paper)
- Partner nations
- United Kingdom
In The Last Decade
Chris Macrae
23 papers receiving 744 citations
Peers
Comparison fields: 5 of 75
- Marketing 563
- Organizational Behavior and Human Resource Management 244
- Tourism, Leisure and Hospitality Management 37
- Strategy and Management 270
- Sociology and Political Science 371
Countries citing papers authored by Chris Macrae
This map shows the geographic impact of Chris Macrae's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chris Macrae with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chris Macrae more than expected).
Fields of papers citing papers by Chris Macrae
This network shows the impact of papers produced by Chris Macrae. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chris Macrae. The network helps show where Chris Macrae may publish in the future.
Co-authors
The 1 scholars most cited alongside Chris Macrae, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1998 | 412 | |
| 2 | 1998 | 223 | |
| 3 | 1999 | 42 | |
| 4 | 1997 | 32 | |
| 5 | 1994 | 27 | |
| 6 | 2000 | 23 | |
| 7 | 1995 | 23 | |
| 8 | 1995 | 18 | |
| 9 | 1995 | 16 | |
| 10 | World Class Brands | 1991 | 14 |
| 11 | 1996 | 7 | |
| 12 | 2000 | 7 | |
| 13 | 1999 | 6 | |
| 14 | 2002 | 5 | |
| 15 | 1996 | 4 | |
| 16 | 1994 | 4 | |
| 17 | 2000 | 4 | |
| 18 | 1998 | 2 | |
| 19 | The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' | 1996 | 1 |
| 20 | 2003 | 1 |
About Chris Macrae
Chris Macrae is a scholar working on Strategy and Management, Marketing, Sociology and Political Science, Management of Technology and Innovation and Infectious Diseases, having authored 24 papers that have together received 874 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (3 papers), Innovation and Knowledge Management (3 papers), Marketing and Advertising Strategies (3 papers), Business Strategies and Innovation (2 papers), Organizational Leadership and Management Strategies (2 papers), Digital Marketing and Social Media (2 papers), Management and Marketing Education (1 paper) and International Business and FDI (1 paper). The work is most often cited by research in Marketing (563 citations), Organizational Behavior and Human Resource Management (244 citations), Tourism, Leisure and Hospitality Management (37 citations), Strategy and Management (270 citations) and Sociology and Political Science (371 citations). Chris Macrae has collaborated with scholars based in United Kingdom. Frequent co-authors include Mark Uncles. Their work appears in journals such as Journal of Brand Management, Journal of Marketing Management, Journal of Product & Brand Management and Marketing Intelligence & Planning.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.