Chris Macrae

19 papers and 650 indexed citations i.

About

Chris Macrae is a scholar working on Strategy and Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Chris Macrae has authored 19 papers receiving a total of 650 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Strategy and Management, 4 papers in Marketing and 3 papers in Sociology and Political Science. Recurrent topics in Chris Macrae’s work include Consumer Behavior in Brand Consumption and Identification (3 papers), Innovation and Knowledge Management (3 papers) and Digital Marketing and Social Media (2 papers). Chris Macrae is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Innovation and Knowledge Management (3 papers) and Digital Marketing and Social Media (2 papers). Chris Macrae collaborates with scholars based in United Kingdom. Chris Macrae's co-authors include Mark Uncles and has published in prestigious journals such as Journal of Marketing Management, Journal of Product & Brand Management and Journal of Brand Management.

In The Last Decade

Co-authorship network of co-authors of Chris Macrae i

Fields of papers citing papers by Chris Macrae

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Chris Macrae. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Chris Macrae may publish in the future.

Countries citing papers authored by Chris Macrae

Since Specialization
Citations

This map shows the geographic impact of Chris Macrae's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chris Macrae with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chris Macrae more than expected).

Rankless by CCL
2025