Bryan Lilly
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
-
- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
-
- Customer Service Quality and Loyalty 4
- Job Satisfaction and Organizational Behavior 3
-
- Management and Marketing Education 4
- Product Development and Customization 2
- Co-authors
- Aliosha Alexandrov (2 shared papers)Emin Babakus (1 shared paper)Rockney G. Walters (3 shared papers)Birgit Leisen (2 shared papers)Robert D. Winsor (1 shared paper)Michael J. Tippins (5 shared papers)Birgit Leisen Pollack (2 shared papers)Sarah M. Stanley (2 shared papers)
- Journals
- Journal of Product Innovation Management (2 papers)Journal of Marketing Education (2 papers)The Journal of Marketing Theory and Practice (2 papers)International Journal of Conflict Management (1 paper)Journal of Education and Work (1 paper)
- Partner nations
- United StatesLatvia
In The Last Decade
Bryan Lilly
22 papers receiving 794 citations
Bryan Lilly's Hit Papers
Peers
Comparison fields: 5 of 77
- Marketing 280
- Organizational Behavior and Human Resource Management 235
- Information Systems and Management 116
- Communication 106
- Management of Technology and Innovation 98
Countries citing papers authored by Bryan Lilly
This map shows the geographic impact of Bryan Lilly's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bryan Lilly with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bryan Lilly more than expected).
Fields of papers citing papers by Bryan Lilly
This network shows the impact of papers produced by Bryan Lilly. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bryan Lilly. The network helps show where Bryan Lilly may publish in the future.
Co-authors
The 11 scholars most cited alongside Bryan Lilly, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The effects of social- and self-motives on the intentions to share positive and negative word of mouth Hit paper breakdown → | 2013 | 371 |
| 2 | 1996 | 162 | |
| 3 | 1997 | 73 | |
| 4 | 2002 | 65 | |
| 5 | 2008 | 38 | |
| 6 | 1997 | 32 | |
| 7 | 2002 | 24 | |
| 8 | 2004 | 20 | |
| 9 | 2016 | 18 | |
| 10 | Egoism and Commitment: A Multidimensional Approach to Understanding Sustained Volunteering | 2009 | 16 |
| 11 | 2000 | 14 | |
| 12 | 2010 | 10 | |
| 13 | 2019 | 10 | |
| 14 | 2003 | 7 | |
| 15 | 2023 | 5 | |
| 16 | 2004 | 5 | |
| 17 | 2003 | 4 | |
| 18 | 2007 | 3 | |
| 19 | 2016 | 2 | |
| 20 | 2021 | 2 |
About Bryan Lilly
Bryan Lilly is a scholar working on Organizational Behavior and Human Resource Management, Management of Technology and Innovation, Marketing, Strategy and Management and Management Science and Operations Research, having authored 24 papers that have together received 885 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Marketing Education (4 papers), Customer Service Quality and Loyalty (4 papers), Job Satisfaction and Organizational Behavior (3 papers), Ethics in Business and Education (2 papers), Higher Education Research Studies (2 papers), Product Development and Customization (2 papers) and Digital Platforms and Economics (2 papers). The work is most often cited by research in Marketing (280 citations), Organizational Behavior and Human Resource Management (235 citations), Information Systems and Management (116 citations), Communication (106 citations) and Management of Technology and Innovation (98 citations). Bryan Lilly has collaborated with scholars based in United States and Latvia. Frequent co-authors include Aliosha Alexandrov, Emin Babakus, Rockney G. Walters, Birgit Leisen, Robert D. Winsor, Michael J. Tippins, Birgit Leisen Pollack, Sarah M. Stanley, Bryan Hochstein and Peter C. Knight. Their work appears in journals such as Journal of Product Innovation Management, Journal of Marketing Education, The Journal of Marketing Theory and Practice, International Journal of Conflict Management and Journal of Education and Work.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.