Brian V. Larson
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Corporate Social Responsibility and Sustainability
- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
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- Consumer Behavior in Brand Consumption and Identification 5
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- Customer Service Quality and Loyalty 4
- Corporate Social Responsibility and Sustainability 2
- Co-authors
- Kevin P. Gwinner (3 shared papers)Scott R. Swanson (3 shared papers)Swinder Janda (1 shared paper)Alex Ricardo Zablah (1 shared paper)Karen E. Flaherty (1 shared paper)Tom J. Brown (1 shared paper)Ross B. Steinman (1 shared paper)Yawei Wang (2 shared papers)
- Journals
- Soccer and Society (2 papers)Journal of the Academy of Marketing Science (1 paper)Journal of Small Business Strategy (1 paper)Services Marketing Quarterly (2 papers)Journal of Promotion Management (2 papers)
- Partner nations
- United States
In The Last Decade
Brian V. Larson
13 papers receiving 282 citations
Peers
Comparison fields: 5 of 39
- Marketing 124
- Organizational Behavior and Human Resource Management 98
- Gender Studies 75
- Strategy and Management 56
- Life-span and Life-course Studies 3
Countries citing papers authored by Brian V. Larson
This map shows the geographic impact of Brian V. Larson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brian V. Larson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brian V. Larson more than expected).
Fields of papers citing papers by Brian V. Larson
This network shows the impact of papers produced by Brian V. Larson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brian V. Larson. The network helps show where Brian V. Larson may publish in the future.
Co-authors
The 12 scholars most cited alongside Brian V. Larson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2003 | 102 | |
| 2 | 2007 | 87 | |
| 3 | IMAGE TRANSFER IN CORPORATE EVENT SPONSORSHIP: ASSESSING THE IMPACT OF TEAM IDENTIFICATION AND EVENT-SPONSOR FIT | 2009 | 58 |
| 4 | 2009 | 24 | |
| 5 | 2012 | 10 | |
| 6 | 2001 | 7 | |
| 7 | Graphics package for Sport marketing, second edition | 2001 | 6 |
| 8 | 2001 | 3 | |
| 9 | 2013 | 3 | |
| 10 | 2016 | 3 | |
| 11 | 2021 | 2 | |
| 12 | 2003 | 1 | |
| 13 | 2014 | 1 |
About Brian V. Larson
Brian V. Larson is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Gender Studies, Sociology and Political Science and History and Philosophy of Science, having authored 13 papers that have together received 307 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (4 papers), Sports, Gender, and Society (3 papers), Corporate Social Responsibility and Sustainability (2 papers), Data Visualization and Analytics (1 paper), Sports Science and Education (1 paper), Digital Marketing and Social Media (1 paper) and Nonprofit Sector and Volunteering (1 paper). The work is most often cited by research in Marketing (124 citations), Organizational Behavior and Human Resource Management (98 citations), Gender Studies (75 citations), Strategy and Management (56 citations) and Life-span and Life-course Studies (3 citations). Brian V. Larson has collaborated with scholars based in United States. Frequent co-authors include Kevin P. Gwinner, Scott R. Swanson, Swinder Janda, Alex Ricardo Zablah, Karen E. Flaherty, Tom J. Brown, Ross B. Steinman, Yawei Wang, Nicholas David Bowman and William A. Sutton. Their work appears in journals such as Soccer and Society, Journal of the Academy of Marketing Science, Journal of Small Business Strategy, Services Marketing Quarterly and Journal of Promotion Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.