Journal of Promotion Management
About
The 913 papers published in Journal of Promotion Management in the last decades have received a total of 10.2k indexed citations.
Papers published in Journal of Promotion Management usually cover Marketing (585 papers), Sociology and Political Science (461 papers) and Organizational Behavior and Human Resource Management (148 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (489 papers), Digital Marketing and Social Media (359 papers) and Customer Service Quality and Loyalty (128 papers). The most active scholars publishing in Journal of Promotion Management are W. Timothy Coombs, Sandra María Correia Loureiro, Beng Soo Ong, Kimberly Bissell, Laurie A. Babin, Blend Ibrahim, Denni Arli, Nam‐Hyun Um, Ian Phau and Don E. Schultz.
In The Last Decade
Fields of papers published in Journal of Promotion Management
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Promotion Management. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Promotion Management
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Promotion Management. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Promotion Management with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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