Brad D. Carlson

22 papers and 1.5k indexed citations i.

Brad D. Carlson has authored 22 papers that have received a total of 1.5k indexed citations. This includes 15 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers). Brad D. Carlson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, Belgium and Spain. Brad D. Carlson's co-authors include D. Todd Donavan, James G. Maxham, Mark J. Arnold, John C. Mowen and Tom J. Brown and has published in prestigious journals such as Journal of Applied Psychology, Journal of Marketing Research and Journal of Business Research.