Bernard Pras
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 10
- Co-authors
- John O. Summers (4 shared papers)Yves Évrard (3 shared papers)Élyette Roux (3 shared papers)Gilles Laurent (3 shared papers)Gary L. Lilien (1 shared paper)Joseph C. Miller (1 shared paper)Ouidade Sabri (2 shared papers)Delphine Manceau (2 shared papers)
- Journals
- Journal of Marketing Research (4 papers)Journal of Product & Brand Management (3 papers)Journal of Marketing Management (2 papers)International Journal of Research in Marketing (1 paper)Journal of Business Research (1 paper)
- Partner nations
- FranceGermanyUnited States
In The Last Decade
Bernard Pras
50 papers receiving 683 citations
Peers
Comparison fields: 5 of 97
- Marketing 329
- Tourism, Leisure and Hospitality Management 44
- General Decision Sciences 47
- Organizational Behavior and Human Resource Management 192
- Strategy and Management 230
Countries citing papers authored by Bernard Pras
This map shows the geographic impact of Bernard Pras's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernard Pras with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernard Pras more than expected).
Fields of papers citing papers by Bernard Pras
This network shows the impact of papers produced by Bernard Pras. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernard Pras. The network helps show where Bernard Pras may publish in the future.
Co-authors
The 13 scholars most cited alongside Bernard Pras, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 51 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Market : études et recherches en marketing | 2003 | 147 |
| 2 | 1994 | 127 | |
| 3 | 1980 | 71 | |
| 4 | 1978 | 52 | |
| 5 | 1975 | 46 | |
| 6 | 1984 | 29 | |
| 7 | 1999 | 28 | |
| 8 | 2010 | 27 | |
| 9 | 2010 | 25 | |
| 10 | 2011 | 25 | |
| 11 | 1978 | 25 | |
| 12 | 1975 | 24 | |
| 13 | Comportement de l'acheteur | 1981 | 17 |
| 14 | 2013 | 17 | |
| 15 | 1991 | 13 | |
| 16 | Market : Etudes et recherches en marketing Ed. 3 | 2003 | 11 |
| 17 | 2017 | 11 | |
| 18 | 2007 | 11 | |
| 19 | 2007 | 11 | |
| 20 | 2015 | 10 |
About Bernard Pras
Bernard Pras is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Political Science and International Relations, having authored 51 papers that have together received 834 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (7 papers), Multiculturalism, Politics, Migration, Gender (4 papers), Business Strategy and Innovation (4 papers), Islamic Finance and Banking Studies (4 papers), Management and Marketing Education (3 papers), Economic and Environmental Valuation (3 papers) and Wine Industry and Tourism (3 papers). The work is most often cited by research in Marketing (329 citations), Tourism, Leisure and Hospitality Management (44 citations), General Decision Sciences (47 citations), Organizational Behavior and Human Resource Management (192 citations) and Strategy and Management (230 citations). Bernard Pras has collaborated with scholars based in France, Germany and United States. Frequent co-authors include John O. Summers, Yves Évrard, Élyette Roux, Gilles Laurent, Gary L. Lilien, Joseph C. Miller, Ouidade Sabri, Delphine Manceau, Reinhard Angelmar and J.D. Summers. Their work appears in journals such as Journal of Marketing Research, Journal of Product & Brand Management, Journal of Marketing Management, International Journal of Research in Marketing and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.