Neil E. Beckwith
Impact in
- Marketing top 5%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
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- Wine Industry and Tourism
Papers in
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- Consumer Behavior in Brand Consumption and Identification 4
- Consumer Market Behavior and Pricing 3
- Customer churn and segmentation 1
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- Innovation Diffusion and Forecasting 2
- Forecasting Techniques and Applications 2
- Co-authors
- Donald R. Lehmann (7 shared papers)Harold H. Kassarjian (1 shared paper)Maurice Sasieni (1 shared paper)Frank M. Bass (1 shared paper)Donald G. Morrison (1 shared paper)
- Journals
- Journal of Marketing Research (10 papers)Journal of the American Statistical Association (1 paper)Management Science (1 paper)Purdue e-Pubs (Purdue University System) (1 paper)ACR North American Advances (1 paper)
- Partner nations
- United StatesSwedenNetherlands
In The Last Decade
Neil E. Beckwith
15 papers receiving 384 citations
Peers
Comparison fields: 5 of 74
- Marketing 275
- Tourism, Leisure and Hospitality Management 40
- General Decision Sciences 32
- Organizational Behavior and Human Resource Management 77
- Management Science and Operations Research 73
Countries citing papers authored by Neil E. Beckwith
This map shows the geographic impact of Neil E. Beckwith's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neil E. Beckwith with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neil E. Beckwith more than expected).
Fields of papers citing papers by Neil E. Beckwith
This network shows the impact of papers produced by Neil E. Beckwith. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neil E. Beckwith. The network helps show where Neil E. Beckwith may publish in the future.
Co-authors
The 5 scholars most cited alongside Neil E. Beckwith, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1975 | 93 | |
| 2 | 1972 | 72 | |
| 3 | 1973 | 66 | |
| 4 | Halo Effects in Marketing Research: Review and Prognosis | 1978 | 61 |
| 5 | 1975 | 61 | |
| 6 | 1972 | 28 | |
| 7 | 1973 | 19 | |
| 8 | 1976 | 18 | |
| 9 | 1973 | 17 | |
| 10 | 1976 | 8 | |
| 11 | 1973 | 7 | |
| 12 | The response of competing brands to advertising : a multivariate regression test | 1970 | 3 |
| 13 | 1976 | 3 | |
| 14 | A multivariate regression analysis of the responses of competing brands to advertising | 1971 | 2 |
| 15 | 1977 | 1 |
About Neil E. Beckwith
Neil E. Beckwith is a scholar working on Marketing, Management Science and Operations Research, Economics and Econometrics, Social Psychology and Sociology and Political Science, having authored 15 papers that have together received 459 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (3 papers), Innovation Diffusion and Forecasting (2 papers), Cultural Differences and Values (2 papers), Complex Systems and Time Series Analysis (2 papers), Forecasting Techniques and Applications (2 papers), Social and Intergroup Psychology (1 paper) and Customer churn and segmentation (1 paper). The work is most often cited by research in Marketing (275 citations), Tourism, Leisure and Hospitality Management (40 citations), General Decision Sciences (32 citations), Organizational Behavior and Human Resource Management (77 citations) and Management Science and Operations Research (73 citations). Neil E. Beckwith has collaborated with scholars based in United States, Sweden and Netherlands. Frequent co-authors include Donald R. Lehmann, Harold H. Kassarjian, Maurice Sasieni, Frank M. Bass and Donald G. Morrison. Their work appears in journals such as Journal of Marketing Research, Journal of the American Statistical Association, Management Science, Purdue e-Pubs (Purdue University System) and ACR North American Advances.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.