Neil E. Beckwith
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 4
- Consumer Market Behavior and Pricing 3
-
- Innovation Diffusion and Forecasting 2
- Forecasting Techniques and Applications 2
- Co-authors
- Donald R. Lehmann (8 shared papers)Harold H. Kassarjian (1 shared paper)Maurice Sasieni (1 shared paper)Frank M. Bass (1 shared paper)Donald G. Morrison (1 shared paper)
- Journals
- Journal of Marketing Research (10 papers)Management Science (1 paper)Journal of the American Statistical Association (1 paper)Lecture notes in economics and mathematical systems (1 paper)Medical Entomology and Zoology (1 paper)
- Partner nations
- United StatesNetherlandsSweden
In The Last Decade
Neil E. Beckwith
17 papers receiving 730 citations
Peers
Comparison fields: 5 of 86
- Marketing 496
- Tourism, Leisure and Hospitality Management 53
- General Decision Sciences 55
- Organizational Behavior and Human Resource Management 180
- Management Science and Operations Research 104
Countries citing papers authored by Neil E. Beckwith
This map shows the geographic impact of Neil E. Beckwith's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Neil E. Beckwith with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Neil E. Beckwith more than expected).
Fields of papers citing papers by Neil E. Beckwith
This network shows the impact of papers produced by Neil E. Beckwith. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Neil E. Beckwith. The network helps show where Neil E. Beckwith may publish in the future.
Co-authors
The 5 scholars most cited alongside Neil E. Beckwith, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1979 educators' conference proceedings | 1979 | 236 |
| 2 | 1976 | 138 | |
| 3 | 1975 | 97 | |
| 4 | 1972 | 78 | |
| 5 | 1973 | 71 | |
| 6 | Halo Effects in Marketing Research: Review and Prognosis | 1978 | 66 |
| 7 | 1975 | 65 | |
| 8 | 1972 | 33 | |
| 9 | 1976 | 21 | |
| 10 | 1973 | 21 | |
| 11 | 1973 | 18 | |
| 12 | 1976 | 9 | |
| 13 | 1973 | 9 | |
| 14 | 1976 | 3 | |
| 15 | The response of competing brands to advertising : a multivariate regression test | 1970 | 3 |
| 16 | A multivariate regression analysis of the responses of competing brands to advertising | 1971 | 2 |
| 17 | 1977 | 1 |
About Neil E. Beckwith
Neil E. Beckwith is a scholar working on Marketing, Management Science and Operations Research, Economics and Econometrics, Social Psychology and Sociology and Political Science, having authored 17 papers that have together received 871 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (3 papers), Media, Gender, and Advertising (2 papers), Innovation Diffusion and Forecasting (2 papers), Cultural Differences and Values (2 papers), Forecasting Techniques and Applications (2 papers), Complex Systems and Time Series Analysis (2 papers) and Economics of Agriculture and Food Markets (1 paper). The work is most often cited by research in Marketing (496 citations), Tourism, Leisure and Hospitality Management (53 citations), General Decision Sciences (55 citations), Organizational Behavior and Human Resource Management (180 citations) and Management Science and Operations Research (104 citations). Neil E. Beckwith has collaborated with scholars based in United States, Netherlands and Sweden. Frequent co-authors include Donald R. Lehmann, Harold H. Kassarjian, Maurice Sasieni, Frank M. Bass and Donald G. Morrison. Their work appears in journals such as Journal of Marketing Research, Management Science, Journal of the American Statistical Association, Lecture notes in economics and mathematical systems and Medical Entomology and Zoology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.