Barbara A. Lafferty
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 18
- Consumer Behavior in Brand Consumption and Identification 17
- Marketing and Advertising Strategies 3
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- Digital Marketing and Social Media 12
- Social and Intergroup Psychology 2
- Co-authors
- Ronald E. Goldsmith (11 shared papers)Stephen J. Newell (3 shared papers)G. Tomas M. Hult (3 shared papers)Diane R. Edmondson (2 shared papers)François A. Carrillat (2 shared papers)Eric G. Harris (2 shared papers)Bruce D. Keillor (1 shared paper)John M. Jermier (1 shared paper)
- Journals
- Journal of Business Research (4 papers)The Journal of Marketing Theory and Practice (3 papers)Psychology and Marketing (3 papers)Corporate Reputation Review (3 papers)Journal of Advertising (2 papers)
- Partner nations
- United StatesCanada
In The Last Decade
Barbara A. Lafferty
22 papers receiving 3.4k citations
Barbara A. Lafferty's Hit Papers
Peers
Comparison fields: 5 of 92
- Marketing 2.6k
- Organizational Behavior and Human Resource Management 1.0k
- Strategy and Management 1.1k
- Information Systems and Management 425
- Sociology and Political Science 2.1k
Countries citing papers authored by Barbara A. Lafferty
This map shows the geographic impact of Barbara A. Lafferty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara A. Lafferty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara A. Lafferty more than expected).
Fields of papers citing papers by Barbara A. Lafferty
This network shows the impact of papers produced by Barbara A. Lafferty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara A. Lafferty. The network helps show where Barbara A. Lafferty may publish in the future.
Co-authors
The 11 scholars most cited alongside Barbara A. Lafferty, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands Hit paper breakdown → | 2000 | 931 |
| 2 | Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad Hit paper breakdown → | 1999 | 528 |
| 3 | 2002 | 367 | |
| 4 | 2004 | 319 | |
| 5 | 2007 | 281 | |
| 6 | 2001 | 263 | |
| 7 | 2003 | 245 | |
| 8 | 2000 | 107 | |
| 9 | 2009 | 102 | |
| 10 | 2002 | 97 | |
| 11 | 2016 | 91 | |
| 12 | 2009 | 72 | |
| 13 | 2004 | 70 | |
| 14 | 2013 | 65 | |
| 15 | 1999 | 62 | |
| 16 | 2005 | 61 | |
| 17 | 2010 | 59 | |
| 18 | 2006 | 37 | |
| 19 | 2005 | 31 | |
| 20 | 2005 | 28 |
About Barbara A. Lafferty
Barbara A. Lafferty is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Social Psychology, having authored 22 papers that have together received 3.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (7 papers), Behavioral Health and Interventions (3 papers), Marketing and Advertising Strategies (3 papers), Corporate Identity and Reputation (3 papers), Cultural Differences and Values (3 papers) and Social and Intergroup Psychology (2 papers). The work is most often cited by research in Marketing (2.6k citations), Organizational Behavior and Human Resource Management (1.0k citations), Strategy and Management (1.1k citations), Information Systems and Management (425 citations) and Sociology and Political Science (2.1k citations). Barbara A. Lafferty has collaborated with scholars based in United States and Canada. Frequent co-authors include Ronald E. Goldsmith, Stephen J. Newell, G. Tomas M. Hult, Diane R. Edmondson, François A. Carrillat, Eric G. Harris, Bruce D. Keillor, John M. Jermier, Michael L. Barnett and Ronald A. Clark. Their work appears in journals such as Journal of Business Research, The Journal of Marketing Theory and Practice, Psychology and Marketing, Corporate Reputation Review and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.