André Bonfrer
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
- Marketing 17
- Consumer Market Behavior and Pricing 15
- Customer churn and segmentation 7
- Consumer Retail Behavior Studies 6
- Consumer Behavior in Brand Consumption and Identification 3
- Co-authors
- Pradeep K. Chintagunta (6 shared papers)Xavier Drèze (5 shared papers)Sandipan Dhar (2 shared papers)Inseong Song (1 shared paper)Peter J. Danaher (1 shared paper)Sundar G. Bharadwaj (2 shared papers)Kapil R. Tuli (2 shared papers)Michael Braun (2 shared papers)
- Journals
- Marketing Science (3 papers)Journal of Marketing Research (2 papers)Journal of Interactive Marketing (1 paper)Management Science (1 paper)Journal of Brand Management (1 paper)
- Partner nations
- United StatesAustraliaSingapore
In The Last Decade
André Bonfrer
23 papers receiving 730 citations
Peers
Comparison fields: 5 of 68
- Marketing 619
- Tourism, Leisure and Hospitality Management 25
- Strategy and Management 189
- Organizational Behavior and Human Resource Management 108
- Management Information Systems 78
Countries citing papers authored by André Bonfrer
This map shows the geographic impact of André Bonfrer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by André Bonfrer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites André Bonfrer more than expected).
Fields of papers citing papers by André Bonfrer
This network shows the impact of papers produced by André Bonfrer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by André Bonfrer. The network helps show where André Bonfrer may publish in the future.
Co-authors
The 18 scholars most cited alongside André Bonfrer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 26 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 161 | |
| 2 | 2008 | 141 | |
| 3 | 2004 | 114 | |
| 4 | 2011 | 110 | |
| 5 | 2008 | 56 | |
| 6 | 2022 | 39 | |
| 7 | 2011 | 36 | |
| 8 | 2008 | 35 | |
| 9 | 2009 | 28 | |
| 10 | 2019 | 20 | |
| 11 | 1996 | 16 | |
| 12 | 1994 | 11 | |
| 13 | 2005 | 10 | |
| 14 | 2011 | 8 | |
| 15 | 2015 | 7 | |
| 16 | To Pester or Leave Alone: Lifetime Value Maximization through Optimal Communication Timing | 2003 | 5 |
| 17 | Diagnosing and Predicting Individual Customer Defection | 2007 | 4 |
| 18 | 2004 | 3 | |
| 19 | A Renewable-Resource Approach to Database Valuation | 2003 | 2 |
| 20 | 2010 | 2 |
About André Bonfrer
André Bonfrer is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, Management Science and Operations Research and Management Information Systems, having authored 26 papers that have together received 811 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (15 papers), Customer churn and segmentation (7 papers), Consumer Retail Behavior Studies (6 papers), Customer Service Quality and Loyalty (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Innovation Diffusion and Forecasting (2 papers), Supply Chain and Inventory Management (2 papers) and Digital Platforms and Economics (2 papers). The work is most often cited by research in Marketing (619 citations), Tourism, Leisure and Hospitality Management (25 citations), Strategy and Management (189 citations), Organizational Behavior and Human Resource Management (108 citations) and Management Information Systems (78 citations). André Bonfrer has collaborated with scholars based in United States, Australia and Singapore. Frequent co-authors include Pradeep K. Chintagunta, Xavier Drèze, Sandipan Dhar, Inseong Song, Peter J. Danaher, Sundar G. Bharadwaj, Kapil R. Tuli, Michael Braun, Roderick J. Brodie and John Roberts. Their work appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Interactive Marketing, Management Science and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.