Walter McDowell

17 papers and 218 indexed citations i.

Walter McDowell has authored 17 papers that have received a total of 218 indexed citations. This includes 13 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media, Gender, and Advertising (7 papers). Walter McDowell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media, Gender, and Advertising (7 papers) and collaborates with scholars based in United States. Walter McDowell's co-authors include Steven J. Dick, Alan H. Batten and John Sutherland and has published in prestigious journals such as Journal of Advertising Research, The International Journal on Media Management and Journal of Media Economics.