Walter McDowell
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Communication top 10%
- Media Studies and Communication
- Social Media and Politics
Papers in
- Marketing 16
- Consumer Behavior in Brand Consumption and Identification 11
- Marketing and Advertising Strategies 6
- Consumer Market Behavior and Pricing 6
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- Digital Marketing and Social Media 9
- Media Influence and Politics 2
- Co-authors
- Steven J. Dick (9 shared papers)John Sutherland (1 shared paper)Alan H. Batten (1 shared paper)
- Journals
- The International Journal on Media Management (4 papers)Journal of Media Business Studies (4 papers)Journal of Advertising Research (1 paper)The American Historical Review (1 paper)Journal of Media Economics (3 papers)
- Partner nations
- United States
In The Last Decade
Walter McDowell
23 papers receiving 324 citations
Peers
Comparison fields: 5 of 55
- Marketing 227
- Communication 80
- Gender Studies 66
- Sociology and Political Science 228
- Strategy and Management 59
Countries citing papers authored by Walter McDowell
This map shows the geographic impact of Walter McDowell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Walter McDowell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Walter McDowell more than expected).
Fields of papers citing papers by Walter McDowell
This network shows the impact of papers produced by Walter McDowell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Walter McDowell. The network helps show where Walter McDowell may publish in the future.
Co-authors
The 3 scholars most cited alongside Walter McDowell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2005 | 55 | |
| 2 | 2011 | 47 | |
| 3 | 2004 | 45 | |
| 4 | 2000 | 42 | |
| 5 | 2001 | 22 | |
| 6 | 2013 | 20 | |
| 7 | 2005 | 19 | |
| 8 | Branding TV: Principles and Practices | 1999 | 17 |
| 9 | 2004 | 16 | |
| 10 | 2005 | 14 | |
| 11 | 2003 | 14 | |
| 12 | 2006 | 10 | |
| 13 | 2003 | 8 | |
| 14 | 2004 | 8 | |
| 15 | 2000 | 8 | |
| 16 | 2015 | 7 | |
| 17 | 2002 | 5 | |
| 18 | 1995 | 5 | |
| 19 | Broadcast Television: A Complete Guide to the Industry | 2006 | 4 |
| 20 | 2005 | 3 |
About Walter McDowell
Walter McDowell is a scholar working on Marketing, Sociology and Political Science, Gender Studies, Communication and Literature and Literary Theory, having authored 23 papers that have together received 375 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers), Media, Gender, and Advertising (8 papers), Marketing and Advertising Strategies (6 papers), Consumer Market Behavior and Pricing (6 papers), Media Studies and Communication (4 papers), Media Influence and Politics (2 papers) and Radio, Podcasts, and Digital Media (2 papers). The work is most often cited by research in Marketing (227 citations), Communication (80 citations), Gender Studies (66 citations), Sociology and Political Science (228 citations) and Strategy and Management (59 citations). Walter McDowell has collaborated with scholars based in United States. Frequent co-authors include Steven J. Dick, John Sutherland and Alan H. Batten. Their work appears in journals such as The International Journal on Media Management, Journal of Media Business Studies, Journal of Advertising Research, The American Historical Review and Journal of Media Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.