Christopher Pich
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Communication top 5%
- Media Studies and Communication
- Social Media and Politics
Papers in
- Marketing 16
- Consumer Behavior in Brand Consumption and Identification 16
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- Digital Marketing and Social Media 12
- Co-authors
- Dianne Dean (8 shared papers)Khanyapuss Punjaisri (2 shared papers)Varsha Jain (3 shared papers)Bruce I. Newman (1 shared paper)Robin Croft (1 shared paper)Carley Foster (1 shared paper)J. Harvey (2 shared papers)Sheilagh Resnick (1 shared paper)
- Journals
- International Journal of Market Research (8 papers)Journal of Political Marketing (5 papers)Journal of Marketing Communications (3 papers)European Journal of Marketing (1 paper)Journal of Vocational Behavior (1 paper)
- Partner nations
- United KingdomIndiaUnited States
In The Last Decade
Christopher Pich
32 papers receiving 345 citations
Peers
Comparison fields: 5 of 50
- Marketing 189
- Communication 92
- Organizational Behavior and Human Resource Management 76
- Strategy and Management 87
- Gender Studies 51
Countries citing papers authored by Christopher Pich
This map shows the geographic impact of Christopher Pich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christopher Pich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christopher Pich more than expected).
Fields of papers citing papers by Christopher Pich
This network shows the impact of papers produced by Christopher Pich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Christopher Pich. The network helps show where Christopher Pich may publish in the future.
Co-authors
The 11 scholars most cited alongside Christopher Pich, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 34 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 80 | |
| 2 | 2014 | 27 | |
| 3 | 2018 | 23 | |
| 4 | 2015 | 22 | |
| 5 | 2015 | 19 | |
| 6 | 2019 | 19 | |
| 7 | 2018 | 15 | |
| 8 | 2015 | 15 | |
| 9 | 2014 | 15 | |
| 10 | 2018 | 15 | |
| 11 | 2020 | 14 | |
| 12 | 2017 | 14 | |
| 13 | 2019 | 14 | |
| 14 | 2015 | 13 | |
| 15 | 2019 | 12 | |
| 16 | 2020 | 11 | |
| 17 | 2019 | 9 | |
| 18 | 2024 | 3 | |
| 19 | 2018 | 3 | |
| 20 | 2018 | 3 |
About Christopher Pich
Christopher Pich is a scholar working on Marketing, Sociology and Political Science, Communication, Strategy and Management and Gender Studies, having authored 34 papers that have together received 366 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (12 papers), Media Studies and Communication (8 papers), Corporate Identity and Reputation (7 papers), Social Media and Politics (7 papers), Gender, Feminism, and Media (6 papers), Media, Gender, and Advertising (3 papers) and Management and Organizational Studies (3 papers). The work is most often cited by research in Marketing (189 citations), Communication (92 citations), Organizational Behavior and Human Resource Management (76 citations), Strategy and Management (87 citations) and Gender Studies (51 citations). Christopher Pich has collaborated with scholars based in United Kingdom, India and United States. Frequent co-authors include Dianne Dean, Khanyapuss Punjaisri, Varsha Jain, Bruce I. Newman, Robin Croft, Carley Foster, J. Harvey, Sheilagh Resnick, Tony Woodall and David Cook. Their work appears in journals such as International Journal of Market Research, Journal of Political Marketing, Journal of Marketing Communications, European Journal of Marketing and Journal of Vocational Behavior.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.