Vineet Kumar
Impact in
- Marketing top 5%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 10%
- Digital Platforms and Economics
Papers in
- Marketing 11
- Consumer Market Behavior and Pricing 11
-
- Digital Platforms and Economics 9
- Business Strategy and Innovation 2
- Co-authors
- Timothy Derdenger (4 shared papers)Elie Ofek (1 shared paper)Clarence Lee (2 shared papers)Сунил Гупта (1 shared paper)K. Sudhir (3 shared papers)Bharat N. Anand (2 shared papers)W. Michael Hanemann (2 shared papers)Kenneth C. Wilbur (2 shared papers)
- Journals
- Marketing Science (5 papers)Management Science (2 papers)Harvard business review (2 papers)Quantitative Marketing and Economics (1 paper)Journal of Marketing Research (1 paper)
- Partner nations
- United StatesUnited KingdomChile
In The Last Decade
Vineet Kumar
21 papers receiving 279 citations
Peers
Comparison fields: 5 of 56
- Marketing 212
- Strategy and Management 126
- Management Information Systems 64
- Management Science and Operations Research 56
- General Decision Sciences 8
Countries citing papers authored by Vineet Kumar
This map shows the geographic impact of Vineet Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vineet Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vineet Kumar more than expected).
Fields of papers citing papers by Vineet Kumar
This network shows the impact of papers produced by Vineet Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vineet Kumar. The network helps show where Vineet Kumar may publish in the future.
Co-authors
The 22 scholars most cited alongside Vineet Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 84 | |
| 2 | 2013 | 69 | |
| 3 | Making "freemium" work | 2014 | 45 |
| 4 | Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics | 2013 | 24 |
| 5 | 2014 | 19 | |
| 6 | 2021 | 11 | |
| 7 | 2014 | 9 | |
| 8 | 2012 | 6 | |
| 9 | Designing Freemium: Balancing Growth and Monetization Strategies | 2015 | 5 |
| 10 | 2024 | 4 | |
| 11 | BRAIN FOOD : MARKETING クロスセリングの落とし穴 | 2013 | 4 |
| 12 | 2019 | 4 | |
| 13 | STRATEGIC MARKETING MANAGEMENT | 2011 | 4 |
| 14 | 2019 | 4 | |
| 15 | 2019 | 3 | |
| 16 | 2022 | 2 | |
| 17 | 2024 | 2 | |
| 18 | 2024 | 1 | |
| 19 | 2024 | 1 | |
| 20 | 2024 | 1 |
About Vineet Kumar
Vineet Kumar is a scholar working on Marketing, Strategy and Management, Management Science and Operations Research, Economics and Econometrics and Sociology and Political Science, having authored 24 papers that have together received 303 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (11 papers), Digital Platforms and Economics (9 papers), Innovation Diffusion and Forecasting (6 papers), Economic and Environmental Valuation (5 papers), Neuroscience and Music Perception (2 papers), Game Theory and Applications (2 papers), Music and Audio Processing (2 papers) and Business Strategy and Innovation (2 papers). The work is most often cited by research in Marketing (212 citations), Strategy and Management (126 citations), Management Information Systems (64 citations), Management Science and Operations Research (56 citations) and General Decision Sciences (8 citations). Vineet Kumar has collaborated with scholars based in United States, United Kingdom and Chile. Frequent co-authors include Timothy Derdenger, Elie Ofek, Clarence Lee, Сунил Гупта, K. Sudhir, Bharat N. Anand, W. Michael Hanemann, Kenneth C. Wilbur, Greg M. Allenby and Pradeep K. Chintagunta. Their work appears in journals such as Marketing Science, Management Science, Harvard business review, Quantitative Marketing and Economics and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.