Kenneth C. Wilbur

56 papers and 1.3k indexed citations i.

About

Kenneth C. Wilbur is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Kenneth C. Wilbur has authored 56 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 43 papers in Marketing, 27 papers in Sociology and Political Science and 21 papers in Strategy and Management. Recurrent topics in Kenneth C. Wilbur’s work include Consumer Market Behavior and Pricing (40 papers), Digital Platforms and Economics (21 papers) and Digital Marketing and Social Media (16 papers). Kenneth C. Wilbur is often cited by papers focused on Consumer Market Behavior and Pricing (40 papers), Digital Platforms and Economics (21 papers) and Digital Marketing and Social Media (16 papers). Kenneth C. Wilbur collaborates with scholars based in United States, Chile and The Netherlands. Kenneth C. Wilbur's co-authors include Yi Zhu, Jūra Liaukonytė, Thales Teixeira, Jinhong Xie, David Kempe, Qi Wang, Bo Cowgill, Paul Farris, Rex Yuxing Du and Brett R. Gordon and has published in prestigious journals such as Journal of Marketing, Management Science and Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Kenneth C. Wilbur i

Fields of papers citing papers by Kenneth C. Wilbur

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Kenneth C. Wilbur. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Kenneth C. Wilbur may publish in the future.

Countries citing papers authored by Kenneth C. Wilbur

Since Specialization
Citations

This map shows the geographic impact of Kenneth C. Wilbur's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kenneth C. Wilbur with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kenneth C. Wilbur more than expected).

Rankless by CCL
2025