Kenneth C. Wilbur

56 papers and 1.3k indexed citations i.

Kenneth C. Wilbur has authored 56 papers that have received a total of 1.3k indexed citations. This includes 43 papers in Marketing, 27 papers in Sociology and Political Science and 21 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (40 papers), Digital Platforms and Economics (21 papers) and Digital Marketing and Social Media (16 papers). Kenneth C. Wilbur is often cited by papers focused on Consumer Market Behavior and Pricing (40 papers), Digital Platforms and Economics (21 papers) and Digital Marketing and Social Media (16 papers) and collaborates with scholars based in United States, Chile and The Netherlands. Kenneth C. Wilbur's co-authors include Jūra Liaukonytė, Rex Yuxing Du, Matthew McGranaghan and Andrés Musalem and has published in prestigious journals such as Journal of Marketing, Management Science and Marketing Science.